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TiVo, Nielsen Media Research join hands
MUMBAI: Television recording technology company TiVo has signed a deal with TV ratings agency Nielsen Media Research which will develop a service that tracks digital video recorder users’ habits.
TiVo says Nielsen will pay a licensing fee to it, although no finacial agreements have been made public. The two companies will provide information on DVR use and viewing patterns to clients in the television and advertising industry using a sample of TiVo’s more than one million subscribers, say reports.
TiVo technology enables digital video recorders which are set-top boxes with built-in hard disk drives that allow users to save more than 40 hours of TV programming for later use. TiVo also enables users to pause live TV and immediately replay a selected scene.
TiVo president Marty Yudkovitz says its system, which can track second-by-second activity of TV viewers, can give industry clients more detail about the shows and advertisements that are watched and at what point viewers turn away from a show or ad.
The DVR data will also be able to measure the activity of users who record a show at the same time they are watching another.
The deal is likely to benefit Nielsen, the major player in TV viewing data services to counter recent criticism about its method of measuring ratings, which has shown a significant decline in young male viewers, a segmetn coveted by marketers.
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Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
