MAM
TiVo, Nielsen Media Research join hands
MUMBAI: Television recording technology company TiVo has signed a deal with TV ratings agency Nielsen Media Research which will develop a service that tracks digital video recorder users’ habits.
TiVo says Nielsen will pay a licensing fee to it, although no finacial agreements have been made public. The two companies will provide information on DVR use and viewing patterns to clients in the television and advertising industry using a sample of TiVo’s more than one million subscribers, say reports.
TiVo technology enables digital video recorders which are set-top boxes with built-in hard disk drives that allow users to save more than 40 hours of TV programming for later use. TiVo also enables users to pause live TV and immediately replay a selected scene.
TiVo president Marty Yudkovitz says its system, which can track second-by-second activity of TV viewers, can give industry clients more detail about the shows and advertisements that are watched and at what point viewers turn away from a show or ad.
The DVR data will also be able to measure the activity of users who record a show at the same time they are watching another.
The deal is likely to benefit Nielsen, the major player in TV viewing data services to counter recent criticism about its method of measuring ratings, which has shown a significant decline in young male viewers, a segmetn coveted by marketers.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
