MAM
Titan’s Fast Track in new avatar as MTV Masala collection
BANGALORE: Titan today re-launched their ‘Fast Track‘ brand of watches aimed at the 16-22 age group. Revealing its new logo for the brand, along with a new range of Fast Track watches; the essence and philosophy of the repositioning being capturing today‘s fun loving, free spirited youth through the a tongue in cheek colloquial phrase – “How many you have”? | |
The embarrassed guy covers his face during the calls after which you get a flash of various models available and voice over enquiring the colloquial catch phrase, “How many you have?” MTV India managing director Alex Kuruvilla said that the promotions would be done by VJs in most programs on MTV, along with a few funky ads that MTV is now so famous for. | |
| |
Adding excitement and zest to the category, Fastrack in collaboration with MTV has introduced the “Fastrack MTV Masala Collection” – a range of 10 unisex watches. Inspired by people, objects and situations that are typical of an Indian way of life, these 10 themes have been brought to life with a dash of humour and vibrant, funky graphics. “The MTV experience is so much more than just TV. We‘re everywhere young people are today – clothing, mobile phones, the coolest hangouts… and now even on your wrist! Accessorizing has always been a symbol of expression for today‘s youth so it‘s completely natural that we should come together with Fastrack, another brand that connects with youth at so many levels. Watch out for more (pun intended)!, ” adds MTV Sr. VP, South Asia Sanjeev Hiremath – licensing & merchandising, MTV Networks India. The Fastrack range is priced between Rs. 500 to Rs. 2000. These sexy watches that are a must-have fashion accessory are available at World of Titan showrooms, Timezones, Lifestyle, Shoppers Stop and other department stores across the country. The range will be heavily promoted through a 360 degree Media blitz across TV, outdoor, events & promotions. |
The TVC revolves around encouraging students to start a collection of the Fast Track rang. It opens with a professor taking attendance and receives the standard ‘Yes Sir!‘ reply from the called persons-until the guy wearing a Fast Track watch raises his hand to answer, all the pretty girls in various voice connotations call ‘Yes Sir‘ on his behalf, with one of them repeatedly doing so. 
The new range of Fastrack watches targets 15 – 25 year-old young girls and guys who actively seek fashion as a means of self-expression. The product range for girls is inspired by sexy silhouettes and fashion trends like halter necks and spaghetti straps. Styles for guys are inspired by biking. The range is targeted at the trendy, fashionable and opinionated teenagers; aptly accessorizing their wildest imagination. The range consists of more than 25 styles in over 80 models that will see constant refreshment throughout the year.
Brands
Aditya Birla Fashion & Retail reshuffles top deck; Nikhil Modha to take over as CFO
Phased transition sees Marco Agnolin head OWND!, Nikhil Modha lined up as CFO as company readies next growth leg
MUMBAI: Aditya Birla Fashion & Retail is redrawing its leadership map, lining up a new generation of executives across key roles as it prepares for its next phase of growth.
The company has named Suraj Bahirwani as chief executive (designate) of Pantaloons, effective April 1, 2026, with a full transition to the top role slated for October 1, 2026. He will also be designated as senior managerial personnel.
A two-decade veteran of the Aditya Birla Group, Bahirwani joined as a group management trainee in 2002 and has since held a string of leadership roles across retail and manufacturing. His resume spans stints at Aditya Birla Retail, a tenure as chief operating officer of Pantaloons, and most recently, head of global sales at the group’s cellulosic fibres business, where he drove international expansion and strengthened value-added portfolios.
Academically, he holds a PhD from the University of Mumbai, a postgraduate management diploma from SP Jain Institute of Management and Research, and is a chartered accountant. Over the years, he has picked up multiple chairman’s awards, including distinguished achiever, exceptional contributor and accomplished leader.
The transition at Pantaloons will be staged. Incumbent chief executive Sangeeta Tanwani will continue until September 30, 2026, steering the handover before moving into an advisory role to the managing director from October 1, 2026. She is set to retire on January 31, 2027, at which point she will step down as whole-time director and key managerial personnel.
Alongside, the company has brought in Marco Agnolin as chief executive of OWND! and senior managerial personnel, effective April 6, 2026. Agnolin arrives with over three decades of global experience, having held senior roles at Inditex, where he helped expand Zara in Italy, and later served as chief executive of Bershka and Diesel. His track record spans fast fashion, brand turnarounds and youth-focused retail.
On the finance side, Nikhil Modha has been appointed chief financial officer (designate) and senior managerial personnel from April 1, 2026. He will assume full charge as chief financial officer and key managerial personnel from January 1, 2027.
Current chief financial officer Jagdish Bajaj will oversee a phased transition until December 31, 2026, before retiring and stepping down from his roles.
The reshuffle signals a calibrated succession plan rather than a sudden overhaul, with the company staggering exits and appointments to ensure continuity even as it refreshes leadership across verticals.
As Aditya Birla Fashion & Retail juggles legacy brands and new-age formats, the message is clear: steady hands for the present, sharper ones for the future—and no pause in the push for scale.
