MAM
Titan mulls increasing of Helios stores to 70 in four years
BANGALORE: Titan Watches (Titan) is in plans to grow the number of its Helios chain of multi-brand premium watch stores to 70 over the next four years across the top 25 towns in India.
Informed Titan Watches COO Harish Bhatt that the premium watch market has been growing at a compound annual growth rate (CAGR) of 30 per cent in India and Titan plans to tap this growing market. In January this year, Titan launched the first and at present the only ‘Helios’ store in the country in Bangalore with the tagline ‘Obsessed with watches’. The store averages about 700 footfalls per month of which about 55 per cent are converted to sales and service with an average ticket size of Rs.10,000. Titan has been promoting the Helios chain by BTL events, newspaper, outdoor hoardings and radio advertisements. Raymond Weil president and CEO Oliver Bernheim plans to regularise the use of print media until the chain has a presence in other cities in the country. Initially, O&M did the creative work for Helios which are now being handled by a local Bangalore agency – Origami. The media buying is done through Maxus. Creative work for Noemia will be done at Switzerland, informed Bernheim.
Swiss premium watch brand Raymond Weil announced the India launch of its ‘Noemia’ ladies collection at Helios recently. The arrangement is an exclusive one – Noemia will be available only at the Helios stores.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
