Brands
Titan Eyeplus unveils new brand identity, new look stores
BENGALURU Indian eyewear retail brand Titan Eyeplus from Titan Company Limited (Titan) unveiled a new logo designed by Foley Designs Founder Michael Foley. The company says that the new brand identity is meant to rejuvenate one’s experience of retail in the eyewear category. The new identity reflects the movement of the category from a functional requirement to a fashion accessory with exciting lifestyle cues.
Titan Eyewear Division CEO Ronnie Talati said, “As a leader in the eyewear category, at TitanEyeplus we are constantly striving to ensure we stay ahead of the curve. We are focused on innovating and experimenting in order to make eyewear a more desirable product category and to keep offering our customers a new experience. Our new identity reflects the evolving changes in their lifestyle requirements that will allow people to play with their looks.”.
With eyewear moving into the fashion accessory space, the product display mechanism at TitanEyeplus stores has also undergone a change to address the needs of our trendy consumers who look use their eyewear to enhance looks. The new display showcases both the front eye shapes and the temples of each eyewear says the company.
Adhering to international norms, the products on display at Titan Eyeplus stores will be segregated by gender, with specific focus on women. A separate section will be dedicated to the youth and kids. Each of the consumer segments will have products segregated by lifestyle or occasion based requirements such as corporate, fashion, sports, etc. Fashion counters for each segment will showcase collections with current global trending styles. The new identity also offers lifestyle-based lenses from Titan.
“All the 30 new stores that have been launched over the past two months or so carry the new look and logo. A typical store is about 500 to 800 square feet in area and refurbishing each would cost between Rs 15 lakh and Rs 20 lakh (Rs 1.5 to Rs 2 million),” revealed Talati. Of the 395 TitanEyeplus stores in India, about 100 are company owned, while the rest are run on franchisee models.
At present though no specific campaigns have been planned for the new branding for the current fiscal that ends on 31 March,, Talati informed that the new logo would definitely be present on all communications hereon.
O&M currently handles the creative duties, while Maxus handles the media buying for TitanEyeplus.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
