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Titan appoints Ashok Sonthalia as CFO, Swadesh Behera as chief people officer
Mumbai: Tata group-owned Titan Company on Thursday announced the appointment of Ashok Kumar Sonthalia as its new chief financial officer. He will be responsible for the company’s overall finance and accounts functions, it said in a statement. The watches and jewellery maker also announced Swadesh Behera as the chief people officer of the company. Both appointments are effective from 1 July, it added.
In his most recent role, Sonthalia worked as a chief financial officer at Larsen & Toubro Infotech. He has also worked in senior positions at Greaves Cotton Ltd, Tata Chemicals, and Tata Steel.
Commenting on his appointment, Sonthalia said, ”It’s an absolute honor and privilege to be a part of Titan, a company I have long admired for evoking trust and transforming consumer retail experience in India. I am looking forward to working with the team here on executing its strategic growth plans in India as well as in select international markets. Its philosophy of creating value for all its stakeholders will remain central in all our endeavours.”
Sonthalia is a chartered accountant with around 30 years of experience in areas of strategic financial planning, business development, M&A, treasury, finance, and accounts in diverse industry verticals in multi-cultural and multi-national environments.
Behera was previously associated with Boston Scientific Corp as senior director-HR. His past professional stints also include Ranbaxy, Coca Cola, MSD, and Tata Steel. He has extensive change management experience which encompasses setting up Greenfield operations, building capability, talent acquisition during high growth phases of business.
Behera shared, “Delighted to join Titan and be a part of a leadership team which truly believes in putting people first in everything they do, where employee care and happiness is valued as much as the business growth. Looking forward to working with the team whose continuous endeavour has been to build a strong leadership pipeline, future capabilities, an inclusive culture to propel the growth aspirations and making Titan as an employer of choice.”
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8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
