MAM
Tinychef strengthens management team with two key appointments
Mumbai: Sanjeev Kapoor’s culinary AI platform Tinychef on Monday announced two new appointments to strengthen its management team. Saakshi Jain joins as chief marketing officer (CMO) and Rakesh Edavalath has come in as general manager. Both Jain and Edavalath were the co-founders of Zelish, which has been recently acquired by Tinychef.
In her new role, Jain will look at the marketing, branding, and growth for Tinychef in its Indian, US & Canadian markets, along with the responsibility for all communication to its internal and external stakeholders; Edavalath will be responsible for building & developing the product on both app & smart speaker devices.
Prior to Zelish, Edavalath worked for three different start-ups at different stages, building and managing multiple products and handling partnerships such MyGate and WayOL. He also worked with Goldman Sachs as the vice president – program management.
On the other hand, Jain has had led marketing functions at Happay, 91springboard, and MyGate. She also led teams, managed multi-million-dollar budgets, advised start-up founders and CEOs to help them navigate the space of consumer-focused marketing, amongst others.
“We whole-heartedly welcome Saakshi Jain and Rakesh Edavalath on board,” said TinyChef co-founder Sanjeev Kapoor. “Tinychef’s acquisition of Zelish comes at an exciting time as we continue to break new ground with our strengths together and expand our user base giving them access to a lot more recipes and an enhanced experience not only on the app but also on AI-powered smart speakers,” he added.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
