MAM
Tinychef strengthens management team with two key appointments
Mumbai: Sanjeev Kapoor’s culinary AI platform Tinychef on Monday announced two new appointments to strengthen its management team. Saakshi Jain joins as chief marketing officer (CMO) and Rakesh Edavalath has come in as general manager. Both Jain and Edavalath were the co-founders of Zelish, which has been recently acquired by Tinychef.
In her new role, Jain will look at the marketing, branding, and growth for Tinychef in its Indian, US & Canadian markets, along with the responsibility for all communication to its internal and external stakeholders; Edavalath will be responsible for building & developing the product on both app & smart speaker devices.
Prior to Zelish, Edavalath worked for three different start-ups at different stages, building and managing multiple products and handling partnerships such MyGate and WayOL. He also worked with Goldman Sachs as the vice president – program management.
On the other hand, Jain has had led marketing functions at Happay, 91springboard, and MyGate. She also led teams, managed multi-million-dollar budgets, advised start-up founders and CEOs to help them navigate the space of consumer-focused marketing, amongst others.
“We whole-heartedly welcome Saakshi Jain and Rakesh Edavalath on board,” said TinyChef co-founder Sanjeev Kapoor. “Tinychef’s acquisition of Zelish comes at an exciting time as we continue to break new ground with our strengths together and expand our user base giving them access to a lot more recipes and an enhanced experience not only on the app but also on AI-powered smart speakers,” he added.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
