Brands
Timex celebrates 170 years of great watchmaking
Mumbai: Celebrating its 170th anniversary, Timex honours the brand’s rich heritage and legacy of crafting durable timepieces that are made to be worn and loved for a lifetime.
Since 1854, Timex has stood out in embodying the spirit of American ingenuity, boldly shaking up a 300-year-old industry to craft quality, accessible timepieces, and carving out their place in time with a legacy of firsts in watchmaking. They challenged the status quo, taking timekeeping off the mantles of the one per cent and bringing it to the world with the innovation of brass movements and mass assembly lines. They moved the watch from the pocket to the wrist and created the “watch that made the dollar famous.”
Timex made women’s timepieces an accessory, not an heirloom and even tested their watches on live television. The brand invented the first smartwatch certified by NASA and shot it into outer space, introduced the first sports watch, and today still crosses nearly every finish line. With Indiglo, Timex changed the way the world tells time in the dark.
Timex ventured into the Indian market nearly 35 years ago in 1988 with the launch of its acclaimed watch franchises –Marlin, Waterbury, and Q Timex. Timex India added Fria, a collection created for fashion-conscious modern Indian women perfectly blending classic designs and modern interpretations to the brand’s legacy.
Timex India MD Deepak Chhabra expressed, “It’s an absolute moment of pride for us to be a part of this iconic heritage and celebrate this milestone of 170 years of global excellence. From the launch of Timex’s iconic franchise Marlin, the brand has continued to build a legacy through technological innovation and contemporary designs. A Timex does more than just tell time; it tells your story. Our 35-year-old journey in India aligns with current fashion trends, solidifying our relevance and deepening our connection with Indian consumers.”
Throughout its legacy, Timex has introduced iconic franchises like the Marlin, Waterbury, Q Timex, and Expedition North, encapsulating its rich heritage.
Marlin
The original Marlin watches first debuted in the 1950s and matured into a centerpiece of Timex’s broader collection in the 1960s. Today’s Marlin collection draws inspiration from that era, pulling both from Timex archives and 1960s culture more generally. Timeless and sophisticated, this collection draws on the best of the past while continuing to push Timex’s legacy of style, disruption, and quality into the future.
Waterbury
The Waterbury is the quintessential expression of Timex watchmaking, combining classic timepieces with design sensibility while putting value—a fundamental part of any Timex watch—at its heart. This franchise balances Timex’s rich past with its pioneering spirit, always respecting what has come before while looking boldly to the future.
Q Timex
Bold, irreverent, and confident, the Q Timex watches of today carry some of the stylistic references of the late 1970s and early 1980s and more fully the same ethos that courageously allowed Timex to embrace new technology and create precise, affordable watches with statement-making designs inspired by innovation and change.
Expedition North
The Expedition North collection offers enthusiasts watches that meet their love of exploration and the outdoors. Combining a casual outdoor/military aesthetic that fits a rugged lifestyle, high-quality components that are good for the environment, and performance features that are built for the long haul, this collection can withstand the elements of adventure after adventure.
Fria
Designed for the Indian target audience, this collection embodies versatility with vibrant colours, playful patterns, and geometric shapes. Each piece tells a unique story, elevating every occasion and adding finesse to any outfit, be it casual or elegant. What truly defines Timex extends far beyond their heritage – it’s the way their watches have gone from being simple tools to cherished companions.
Maybe your Timex was a gift, or perhaps it was passed down to you. Regardless of how you came to know and love it, your Timex does more than just tell time; it tells your story and reminds you to make time yours. For more information visit shop.timexindia.com
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
