MAM
Timex, Blink launch smartwatch to help you stay fit
MUMBAI: American brand Timex has launched a smartwatch, Timex Blink in collaboration with Indian start-up Blink and will be launching a TVC informing people about it.
Jointly conceived by Wirepaper Studios and Witworks, the TVC showcases how one can keep themselves fit without giving up on their style quotient no matter what they are doing throughout the day: at home, office or gym! It reminds you of your priorities and has a caller ID so that you don’t have to carry your phone everywhere. It helps you create an impression with different styles and interchangeable straps. The smartwatch also comes with an SOS feature that makes sure you can alert your loved ones instantly whenever you feel you are in danger.
Timex Group India head of sales and marketing Anupam Mathur says, “Timex is a global brand that has a lineage attached to it which is glorious and unique. As a brand, we have always focused on enhancing lifestyles and giving our consumers a timeless experience. The brand has evolved over the years with advancement in technology and lifestyles but has always kept its American roots intact.”
Wirepaper creative head Vikrant Singh Kirar adds, “Our brief was to showcase the uniqueness of the device in terms of its distinct looks and wide range of features. This watch is nothing like anything out there, and brings together the classiness of a timepiece and sportiness of a fitness tracker. The character, set-up, activities had to be true to the product and its target audience.”
The new Timex Blink comes with an activity tracker that displays time and current battery level with a battery backup of 7 to 14 hours. The band is compatible with both iOS and Android devices
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
