Ad Campaigns
Timesaverz introduces experience cards
MUMBAI: Timesaverz, India’s first tech enabled services platform that takes care of everything from cleaning tasks to handymen jobs, laundry maintenance to at-home beauty services and appliances repairs to pest control has announced the launch of experience cards that signals the beginning of it selling services as a product.
Timesaverz that works on both web and mobile interface, has been witnessing a 10X growth YoY operating across key metros – Mumbai, Navi Mumabi, Thane, Delhi, Gurgaon, Noida, Pune, Hyderabad and Bangalore. Now the customers will be able to purchase experience cards pre-loaded with a specific service or a certain amount of their choice. These experience cards will be valid for a period of three months from the date of purchase.
Timesaverz is the first company in the on-demand services space that has made its foray into experience cards akin to gift cards that product oriented companies have. Speaking about the launch, this is what Debadutta Upadhyaya, Co-founder and CEO says,“As a company, most of our category and product launches have been driven by customer feedback and one of the things that emerged during these interactions was that people are increasingly becoming open to the idea of experiencing services to their friends and family, especially young men and women experiencing services to their old parents around festive time and special occasions like Diwali, Mother’s Day, shifting homes etc., to ease their life.”
The experience cards are highly customizable with various templates and a space for adding a personalized message. The customer will be able to purchase these via the Timesaverz website and can pay for the same online through credit/debit cards or wallets.
Timesaverz sees a great potential in adoption of these cards across both B2C and B2B clientele segment.
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NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
