Brands
Time’s up for boring watches as G-Shock teams up with Extra Butter
MUMBAI: G-Shock has found its perfect match in Extra Butter, proving that even the toughest watches need a bit of street credibility. The Japanese timepiece titan has struck a partnership with the Mumbai-based concept boutique, bringing its legendary “absolute toughness” philosophy to India’s fashion-forward crowd.
The deal sees G-Shock’s most iconic models, including the battle-tested DW-5000R, landing on Extra Butter’s shelves and digital storefront. But the real prize? Twenty pieces of the mythical Casio Ring Watch—a collector’s item that vanished faster than free samples at a department store—will be available exclusively through the partnership.
Casio India managing director Takuto Kimura said, “G-Shock has always stood at the intersection of style, culture, and resilience. Our partnership with Extra Butter Mumbai gives us a unique platform to engage with the new generation of creators and tastemakers in India. We are confident that this partnership will resonate with individuals who define strength on their own terms and reflect our evolving engagement with India’s emerging wave of tastemakers.”
Extra Butter’s founder Ankur Amin added: “Our partnership with G-Shock is rooted in a shared commitment to design that disrupts and storytelling that connects. We’re excited to bring their legendary watches to our audience, both in-store and online, further enriching our curated selection of lifestyle products.”
The partnership marks G-Shock’s boldest play yet in the Indian market, where streetwear culture is exploding faster than a dropped smartphone screen. By aligning with Extra Butter—a brand that’s made its name curating the coolest kicks and threads—G-Shock is betting big on India’s emerging wave of style mavens.
The timing couldn’t be better. India’s youth are hungry for brands that speak their language of authenticity and rebellion. G-Shock, with its four-decade legacy of surviving everything from skateboard crashes to military operations, fits the bill perfectly.
The watches are now available both at Extra Butter’s Mumbai store and online, offering collectors and first-time buyers alike a chance to strap on some legendary toughness. Whether you’re a streetwear obsessive or simply someone who believes watches should survive longer than your last relationship, this partnership promises timepieces that tick all the right boxes.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
