MAM
Times Prime to offer exclusive access to Swiggy Super
MUMBAI: India’s first comprehensive lifestyle membership, Times Prime, has entered into a strategic alliance with Swiggy, India’s largest food ordering and delivery platform to offer its subscribers Swiggy’s premium membership programme – SUPER. Times Prime subscribers can enjoy exclusive offers and a plethora of benefits like unlimited free deliveries across all restaurants, zero surge fee, quicker issue resolution through a dedicated customer care team and complimentary desserts via Swiggy Delights, during the course of their Times Prime membership for just Re 1.
Times Prime business head Vivek Jain said, “At Times Prime, we handpick premium benefits & experiences that our customers love. Food delivery is increasingly becoming an integral part of the lives of urban Indians and we are excited to partner with Swiggy, the country’s largest online food delivery platform to bring the best benefits for our consumers. We are also working to bring more exclusive benefits like ride-hailing and home-services very soon.”
“With Swiggy SUPER, we’ve been able to add tremendous value to consumers' food ordering experience by addressing some of their biggest pain points, said Swiggy VP marketing Srivats TS, "Swiggy's vision is to offer unparalleled convenience to our users. We've found immense synergies with Times Prime when it comes to delivering a superior experience to our users both old and new.”
At an introductory price of Rs 999 only, Times Prime’s premium lifestyle membership now offers exclusive access to four premium memberships that include Swiggy Super at Re 1, Gourmet Passport by Dineout worth Rs 1499, Gaana+ by Gaana worth Rs 399, exclusive access to TOI+, the ad-free online version of the world’s largest circulating newspaper.
Times Prime’s exclusive payment partnerships with HDFC Payzapp, HDFC Times Card and Times Points can be used to purchase the Times Prime membership at up to 50 per cent discount. Customers can easily recover their membership fee within the first week and save up to Rs 60,000 every year, making Times Prime the most comprehensive and cost-effective premium subscription service available in India.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
