MAM
Tilt Brand Solutions ties up with L.A based Ryde Network
MUMBAI: Having launched operations just under 3 months ago, Tilt Brand Solutions is striking yet another collaboration in the dynamic and ever evolving content space. Close on the heels of announcing its creative and operational collaboration with content creation and production house, Supari Studios, Tilt has now formally partnered with social media mavericks Ryde Network.
Based out of Los Angeles, Ryde Network is the largest fashion, life-style and travel network on Instagram with over 30 channels and an audience of over 11M. Ryde Network has been working with top brands such as Wrangler, Dior and Polaroid helping them connect and transact directly with its audience.
Says Rajiv Chatterjee, Chief Business Officer, Tilt Brand Solutions “Brands today have an incredible opportunity to market themselves on the principle of transference of trust, rather than a sales pitch. With our partnership with Ryde Network, we are poised to offer bespoke social media marketing solutions to brand owners who wish to make an impression through an authentic peer to peer network of global content creators. Richard and his entire team at Ryde are committed to bringing world class content solutions for brands on Social Media as it becomes perhaps the most impactful and engaging way for brands to communicate and commercially transact with their audiences”.
Richard D’ Alessio, Founder, Ryde Network says – “What makes us different is that we aren’t an influencer network, and we aren’t selling influencer marketing. What we offer is something more akin to TV and print which is direct access to a premium network of inspirational channels that are run by the biggest tastemakers on the planet. We work directly with brand owners to create artful stories and visual executions that trigger emotions, engage people, and drive direct to consumer on platform sales. Our immediate task is of course to grow the network in India, while we continue to expand our already significant footprint globally.”
Richard D’ Alessio also has an international reputation as a film director and master storyteller who has successfully made over 500 films for brands in 43 countries. He has consistently been a visionary of short form storytelling, audience insights and consumer behaviour, helping brands transcend borders and build loyalty.
Concludes Richard – “Even if it seems like we are worlds apart in terms of time and space, we at Ryde have never felt more aligned with Tilt’s take and vision on brands, consumers and content"
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
