MAM
Tilt Brand Solutions onboards Purvi Mistry as senior director, strategy
Mumbai: Brand & communication consultancy Tilt Brand Solutions has brought on board Purvi Mistry as senior director – strategy. She will report to Gulshan Singh, Tilt’s chief strategy officer and head of BrandT – the brand consulting division of Tilt Brand Solutions.
Mistry joins Tilt with over 17 years of work experience across retail, market research and strategic planning at Reebok, Kantar, Millward Brown, FCB Ulka & Wunderman Thompson. Her stints with research and advertising were across HUL, Cavinkare, Marico, Kellogg’s, Nutralite, Castrol, Bajaj Auto, Reuters, Bank of Baroda, AMFI, and many more.
“Purvi joins Tilt at a very exciting phase in our growth journey. Her skills and experience are a great fit with Tilt’s vision and culture as we continue to scale up and work on consolidated mandates,” said Gulshan Singh. “I am looking forward to bringing her expertise into play for our brands and clients, and to continue building on Tilt’s tradition of excellence.”
Mistry was also instrumental in launching Heinz as a brand in Indonesia. In her most recent assignment, she was associated with BBH as strategy director.
“Very rarely have I seen an agency so committed to bringing to bear its vision for strategic planning. Its core philosophy of ‘Full Brained Thinking’ is something I have been a passionate believer in, and also what I believe is at the core of my learned competencies thus far,” stated Purvi Mistry. “I am looking forward to working with a set of impressive visionaries to create many impactful brand stories and have an enriching and fulfilling professional experience.”
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
