AD Agencies
Tilt Brand Solutions launches StudioT
MUMBAI: Brand & Communication consultancy, Tilt Brand Solutions has launched StudioT, its asset development studio. The Studio has capabilities to conceive, produce and execute creative assets across the consumer journey, with a special focus on the fragmented long-tail of digital assets and content.
Tilt Brand Solutions chief business officer Rajiv Chatterjee said, “StudioT is set up vis a vis talent and technology to solve the challenges of creative asset conformity, quality and efficiencies that brands face when they engage with multiple specialists. We deliver customised creative assets across the entire marketing funnel and consumer-cohort touchpoints. This in turn enables brand owners to have a clear understanding, evaluation and budgeting of their total creative asset requirements upfront, leading to stronger creative ROMI assessment.”
Added Tilt Brand Solutions chief creative & content officer Shriram Iyer, “StudioT is born from the need to do justice to the philosophy that drives our creative approach at Tilt Brand Solutions, i.e., ‘One Brand. Many Stories.’ Today, with so many cohorts and their unique touchpoints in their journeys, it is even more critical for every element of brand communication to have the same levels of quality, impact, and ‘brand-speak.’ The need of the hour is one single entity with these capabilities.”
StudioT, jointly helmed by Chatterjee & Iyer, already has a roster of projects in the pipeline, some for Tilt’s existing clients and some new clients exclusively on board as StudioT assignments.
AD Agencies
Havas Media Network India bags integrated media mandate for Aakash Educational Services Limited
PivotRoots and Arena Media to drive 360° strategy for student outreach
NEW DELHI: Havas Media Network India has secured the integrated media mandate for Aakash Educational Services Limited, following a competitive multi-agency pitch, signalling a fresh push by the education major to sharpen its reach among students nationwide.
The mandate will be jointly handled by PivotRoots and Arena Media, both part of the Havas network. Together, they will roll out a full-spectrum media strategy designed to boost AESL’s visibility across digital and traditional platforms.
At the heart of the partnership lies a simple idea: making the brand not just seen, but sought after. The agencies will blend data, technology and creative storytelling to craft campaigns that resonate with students and parents navigating an increasingly digital-first education landscape.
Aakash Educational Services Limited SVP marketing Kanika Kumar Nijhawan said, “At Aakash, we believe success is built through a structured, long-term and data-driven approach. As we expand across the country, adopting a more integrated approach to media is essential. This partnership marks a significant step towards building stronger connections with our audiences.”
Under the arrangement, PivotRoots will spearhead digital and performance marketing, covering social media, influencer collaborations and data-led optimisation. Meanwhile, Arena Media will focus on traditional channels including print, television, radio, cinema and outdoor advertising, ensuring consistent messaging across touchpoints.
Havas Media Network India chief executive officer Mohit Joshi said, “Delivering for a powerhouse like AESL requires both scale and precision. By combining Arena Media and PivotRoots, we are deploying our Converged.AI platform to create a 360-degree strategy that drives engagement, conversions and long-term growth.”
Echoing the sentiment, PivotRoots founder and chief executive officer Shibu Shivanandan added that the collaboration would focus on building “impactful, full-funnel experiences” powered by deep analytics and performance-led marketing.
With a strong legacy in coaching for medical and engineering entrance exams, AESL is now doubling down on integrated media to stay ahead in a crowded, fast-evolving education market. The partnership with Havas signals a clear intent: to turn visibility into meaningful engagement and, ultimately, student success.
