Brands
Thrive Global AI launches Vector AI to simplify global e-commerce
MUMBAI: Thrive Global AI has unveiled Vector AI, a new platform designed to make global e-commerce simpler, smarter, and faster. The AI-powered tool promises to tackle one of the biggest headaches for brands today: juggling fragmented tools, siloed data, and slow decision-making.
Unlike traditional analytics dashboards that just show numbers, Vector AI turns real-time performance and consumer data into actionable growth strategies. In short, it doesn’t just tell you what’s happening, it helps you decide what to do next.
“E-commerce is at a turning point,” said Thrive Global AI co-founder Priyanka Aeron. “Brands are generating mountains of data, but few have the right tools to turn it into results. Vector AI makes every decision count, helping businesses scale faster and smarter.”
The launch comes as AI becomes more than a buzzword in commerce. Across multiple markets and platforms, brands are increasingly relying on intelligent solutions to deliver consistent results at speed. Thrive Global AI hopes to position itself as a trusted partner, working closely with early-stage and growing brands to refine its models and create measurable impact.
By combining performance data, consumer insights, and growth opportunities in a single ecosystem, Vector AI aims to make e-commerce not just easier, but genuinely smarter. For brands looking to expand internationally, it’s a new ally in a complex digital world.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
