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Three Percent Collective secures digital media mandate for Gastronomix
Mumbai: Digital marketing agency – Three Percent Collective has won the digital media mandate for Gastronomix which is reinventing street food space using technology, branding & product standardisation. The account was won following a multi-agency pitch and will be handled by Three Percent Collective’s Bangalore team. TPC will be responsible for managing social media, creative duties, paid media strategies of all the existing and upcoming street foods brand of Gastronomix.
Commenting on this partnership, Three Percent Collective co-founder and CEO Praveen Rao said, “Gastronomix is a new-age business growing at a great pace. Three Percent Collective is thrilled to partner and eager to showcase our capabilities and help build Gastronomix’s growth story. While we are happy to have won this mandate, the work for our team has been cut out and we are looking forward to this challenge!”
Three Percent Collective co-founder Pradeep Singh added, “We are both honoured and energized by the trust Gastronomix has placed in our planning and execution capabilities. This partnership is a testament to the relentless dedication of our team and the creative spirit that fuels our work. With creativity, innovation, and strategic insights, we aim to exceed expectations and deliver innovative and impactful campaigns that will not only elevate the brand but also redefine industry standards. This is not just a win for us; it’s a win for collaboration, creativity, and the power of impactful digital storytelling. The best is yet to come, and we are excited to create waves of success together”
Gastronomix co-founder Vedprakash added, “After an exhaustive evaluation process, we are thrilled to partner with Three Percent Collective. Their compelling pitch demonstrated not only their expertise but also their deep understanding of our brand and its unique journey. Their passion, creativity, and strategic insights convinced us that they are the right partner to elevate our digital media presence. We believe this collaboration will not only elevate our digital presence but also create meaningful connections with our audience, driving our brand to new heights in the digital landscape. We look forward to achieving remarkable milestones together.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
