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Thought Blurb wins My Eco Energy Indizel’s account
MUMBAI: Thought Blurb has won the account of My Eco Energy flagship brand Indizel. Alternatives to fossil fuels are one of the most exciting technologies of the future. My Eco Energy’s Indizel is one of the foremost innovations in this sector so far. The company is one of the first in the world to successfully market a commercially viable, alternate diesel fuel that can be used with existing, unmodified diesel engines.
My Eco Energy CEO Sachin Labde confirmed that, after evaluating marketing approaches from five agencies, the company accepted Thought Blurb’s pitch as the most suitable strategy for the brand’s future.
Labde said, “We were looking for a marketing partner who understands the impact our product will have on the business, the industry and to global economics and geo-politics. Apart from the positive effect a Euro 6 compatible fuel would have on the environment. Thought Blurb brought to the table their understanding of the enormity of the brand, strong credentials and a flair for building and managing innovative brand concepts, and translating them into effective creative communication.”
Thought Blurb will be managing the 360-degree marketing communication of the Indizel brand and environmental graphics to marketing communication and dealer engagement.
Thought Blurb CEO Vinod Kunj, said, “It’s rare to find a product that galvanizes the entire agency into this level of excitement. We are proud to be at ground zero of a technology revolution of this scope and magnitude. Indizel adds to our portfolio of eminently strong brands. Our endeavour will be to create a brand narrative that perpetuates to the deepest parts of the country, and enthuse dealers and customers to adopt Indizel as their fuel of choice. Here is a product that is necessary in every industry from road, sea and rail transport to agriculture and manufacturing. ”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
