AD Agencies
Thought Blurb Communications launches brand Playseum
Mumbai: Thought Blurb Communications, a Mumbai headquartered, full-function advertising and design agency has successfully completed the branding and designing activities for the launch of Playseum. Playseum is a new age kids play area, launched in Mumbai.
In the world of children’s imaginative and interactive play, there are very few players in India, and Playseum has dramatically changed it. Since its inception in June 2023, the venture is billed as an interactive playhouse for children where they can learn as they play.
Thought Blurb Communications has been involved in the entire branding and designing activities. The key challenge was to come up with a brand name. The naming strategy was devised by the agency keeping in mind to combine a place of play and a place to learn. There was conscious efforts to eliminate various words like ‘school’, ‘library’ and ‘academy’, for being too trite or cumbersome, and thus the word ‘museum’ was chosen.
The core idea formed from there – that the place was to be a museum where the exhibits were playable. That had some legs. It also had the advantage of sounding like an immersive experience. For parents, it would manifest as a place of education and worthwhile of a child spending their time there. For the child, it was a place of play, entertainment, and happiness. Thus, the name was formed: Playseum.
The idea of interactivity and imagination comes alive in the space graphics by the design team. The logo, identity and overall design theme had to be warm, friendly, and comforting. The logo typography was designed as a series of curves, symbolizing smiles, carefully placed throughout the letters. The letters were intentionally shaped into soft curves to denote safety and comfort. The colour palette chosen also followed a similar thinking. The soft pastels of the logo were punctuated by complementary colours like yellow. Large fields and backgrounds were kept neutral with white, grey, light blue, and purple.
Every element of the interior has been treated with the same brush as it was with the collaterals, employee uniforms, printed materials and every other customer facing communication.
Playseum founder Meera Sheth noted, “Branding and designing in today’s times plays an highly important role in any business and specially in anything where kids are involved. Kids love colours and visuals which helps calm them and bring our joy and fun. With Thought Blurb onboard we were able to find a way to build the right strategy. Children can learn from a very early age. But structured education fails to provide this. I have always involved myself with my children’s playtime. You learn a lot by being with them and observing them pick up basic knowledge and skills, as long as they are all part of playtime.”
Thought Blurb founder & CCO Vinod Kunj added, “This is a unique brand in a unique space. There were really no precedents or examples leading us where we wanted to go. At Thought Blurb, we have made it a point to use our experience in launching new brands into the market to extensive use on this one. We had to establish guide-rails for the entire team to follow as we went about the task. We are proud to have been part of this brand and happy for another successful launch by our agency.”
The 6,000 sq. ft. facility has over 14 exhibits, and more than 50 activities that help children learn, observe, experience and feel as they absorb the meaning of what their actions are producing.
AD Agencies
Goafest 2026 set for 20–22 May in Goa
South Asia’s marquee advertising festival returns with ABBY Awards powered by One Show and promises bigger conversations on creativity and innovation
GOA: The advertising industry’s annual pilgrimage is locked in. The 19th edition of Goafest will take place in Goa from 20 to 22 May 2026, bringing together the biggest names in advertising, media and marketing for three days of ideas, networking and celebration.
Announced jointly by the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), the festival will once again host the ABBY Awards powered by One Show 2026 — widely regarded as the region’s most coveted creative honours — recognising outstanding work across advertising and media.
Launched in 2006, Goafest has evolved into the industry’s marquee gathering, drawing more than 2,000 professionals each year. Beyond the awards, the event has become a forum for big debates, future-facing ideas and the occasional industry soul-searching.
Srinivasan K Swamy, president of the Advertising Agencies Association of India, said the festival remains a crucible for industry thought and collaboration. “Goafest has always been a melting pot of ideas, creativity and camaraderie. We aim to spark new conversations, fresh perspectives and fuel the future of advertising and marketing. It is an occasion for the industry to come together, celebrate excellence and engage in meaningful conversations about the future of our craft.”
Dheeraj Sinha, president of The Advertising Club, underlined the legacy of the ABBY Awards, now in their 57th year. “Goafest has always been synonymous with creativity, collaboration and industry excellence. The ABBY Awards powered by One Club continue to push boundaries and set new creative benchmarks year after year. In its 57th year, the awards continue to raise the bar, and this year’s edition will be even more inspiring, bringing together the brightest minds in the industry.”
For organisers, the festival has grown beyond a calendar event. Jaideep Gandhi, vice president of AAAI and chairman of the Goafest 2026 organising committee and founder of Another Idea, said the property has become a legacy for the industry. “In its 19th year, Goafest is no longer just an event — it is a legacy we are privileged to carry forward. It is a unifying force that brings together the various industry associations across advertising and marketing under one roof. I am deeply grateful to the stalwarts who envisioned this remarkable property, and it is heartening that some of them continue to be actively involved in its journey.”
The organisers promise that the upcoming edition will dial things up a notch. Mohit Joshi, co-chair of the Goafest 2026 organising committee and chief executive officer of Havas Media India, said the festival is gearing up for a bigger, more immersive format. “Over the past 18 editions, Goafest has evolved into a premier platform that celebrates creativity, innovation and the dynamic transformation of our industry. This year Goafest will be more impactful than ever. It will introduce new formats, immersive engagements and high-calibre discussions that have never been done before.”
“With a larger scale, an inspiring line-up of speakers and a focus on cutting-edge ideas,” Joshi added, “Goafest 2026 is set to redefine the way our industry comes together to learn, collaborate and celebrate.”
Co-hosted by the Advertising Agencies Association of India and The Advertising Club, the festival continues to position itself as South Asia’s premier advertising gathering — where ideas collide, creativity gets crowned and the industry takes a long, hard look at where it is headed next.
