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Thought Blurb bags strategic planning & creative mandate for Flemingo International
MUMBAI: Mumbai-based full service design and advertising agency Thought Blurb has won the mandate to deliver strategic planning and creative communication services for Flemingo International, for its new online offerings. The mandate was won after a month-long, multi agency pitch.
With this, Thought Blurb has been assigned the task of enhancing the overall duty-free shopping experience using progressive creative intelligence for branding, developing logo identities and designing campaigns for the new initiatives in the duty-free category, to be launched soon.
Riding on the ‘Digital India’ wave, Flemingo International was scouting for an Indian partner that could combine cutting-edge design thinking with strategic advice to further augment the overall value proposition of the Flemingo brand and its new upcoming service offerings.
“We interacted with a number of agencies in the market but Thought Blurb clearly stood out of the crowd. They have a well-designed service portfolio ranging from strategic advice at one end to a wide range of communication solutions on the other. This water-tight business structure makes them the most suitable partner for us,” said Flemingo International executive assistant (group CEO) Karan Ahuja.
Thought Blurb managing partner Vinod Kunj added, “Flemingo was looking at solutions across design and advertising. The brief challenged us to come out with creative expressions that would completely change the buyers’ perception of duty-free shopping. When we first interacted with the management team at Flemingo International, I was charmed and was curios to learn and understand how they can build value-creating customer experiences. Our approach was quite elementary – when the brief is unconventional, can the solutions be anything but surprising!”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
