MAM
ThompsonConnect dons a new avatar as RMG Connect
MUMBAI: ThompsonConnect Worldwide (TCW), the relationship marketing division of JWT, will soon be re-christened RMG Connect, as part of a global initiative by JWT to add a renewed thrust to its direct marketing operations worldwide.
The RMG Connect network will be spread across the major continents of North America, Latin America, Europe, Middle East, Africa and Asia. Some of its existing global network clients include Shell, Vodafone, HSBC, Pfizer, Unilever, DTC (the Diamond Trading Company), and Nestle.
RMG Connect will continue to be a fully integrated JWT company, offering direct marketing, interactive and promotional services for clients around the world. Previously, the direct marketing operations of JWT across the world were spearheaded by RMG Connect in certain countries and ThompsonConnect in others. As of now, all JWT direct marketing operations across the globe will be re-christened RMG Connect.
Commenting on the change of name, Thompson Connect senior vice president and general manager Rakhshin Patel said, “We will continue to be JWT’s exclusive relationship marketing arm and leaders in the CRM space.”
TCW’s pre-eminence in this market is fuelled by an impressive roster of over 215 programs and clients that include Hindustan Petroleum, Ford, Spice Communications, Wills Lifestyle, Standard Chartered, Xerox, Hindustan Lever Ltd, Wipro LTD, Avaya, Indian Airlines, GlaxoSmithkline, Infosys, Philips, Godrej and Air India.
The change in identity is not just a cosmetic name change. RMG Connect’s clients will benefit from a wider range of tools, both proprietary and shared, that will now be used to design better-focused and more effective CRM solutions.
“What excites me most about being part of RMG Connect is the opportunity that our employees will get to apply advanced international tools and enhance their learnings, their capabilities and add value to their clients business,” adds Patel.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
