MAM
Thomas Cook India releases its summer report 2019
MUMBAI: Thomas Cook (India) Ltd., India’s leading integrated travel and travel related financial services company, has observed a vibrant 22% growth this summer with emergence of significant trends. With holidays becoming a necessity, a key trend has been the rise of India’s spenders economy with cash rich-time poor Indians displaying increased appetite for bonding trips with their families.
Spender’s Economy: Indian’s seeking family bonding experiences through travel
India has grown into a spender’s economy and with travel being leveraged as a clear status symbol, holidays are on the rise. Thomas Cook India has witnessed a definitive growth of over 25% with today’s cash rich, but time poor generation opting for travel to bond with their families. Parent-Child bonding tours are in high demand resulting in a surge of Thomas Cook India’s Theme Park Holidays, outdoors-adventure, music and culture tourism; sports tourism being a significant driver.
The resultant demand has seen growth in destinations like Singapore, Dubai-Abu Dhabi, France, Hong Kong, UK, Orlando (USA), New Zealand; also newer destinations like Seychelles.
Rise of millennial travellers sees a shift towards experiential holidays
India’s millennials have pushed the envelope in their demand for adventure travel and Thomas Cook India’s internal data reveals a surge of approx. 28% for experiences like white/black water rafting (New Zealand), scuba diving (Andamans/Malaysia), fissure snorkelling (Iceland); alpine treks/glacier climbs (Switzerland/ Germany/ Canada/Scandinavia); additionally, adrenalin highs of sky diving/bungee jumping/zorbing/abseiling (Australia-New Zealand and South Africa) are in demand for their brag worthiness.
Offbeat destinations and exclusive experiences are growing in popularity and hence a rise in millennials demanding unique experiences like Vespa tours in Singapore or Segway rides in Spain, horseback trails and shark cage diving in South Africa, and more. In fact, most millennials prioritise experiences over luxury and economise on transport and accommodation (hostels/apartments over hotels, trains and self-drives over flights), and splurge on local and interest/passions based experiences.
Work weary-vacation deprived Corporate India driving growth of travel getaways
A report by the National Sample Survey Office (NSSO)'s first periodic labour force survey (PLFS) reveals that Indians spend the longest hours at work as compared to their global peers. India’s work weary business travellers are increasingly opting for short travel breaks to relax and rejuvenate, leading to a strong 33% jump in such trips. Destinations in demand include Goa, Kerala, Andamans, Himachal Pradesh, Sikkim, Meghalaya (domestic); Mauritius, Maldives, Singapore, Thailand, Dubai-Abu Dhabi, Turkey, Indonesia (international).
Micro–Breaks: An emerging trend
Indian travellers are leap frogging the transition from a single long annual vacation to multiple short recurring holidays or micro-breaks. Covering a gamut of destinations, each spanning 3-7 days, travellers are availing such frequent micro–itineraries to fuel their travel goals and tick off their bucket-lists.
The micro-break trend has also seen the rise in last minute travellers (up by 30%). Indian travellers are gravitating towards on–the–go travel planning and seizing every opportunity to set off on a mini-break. ‘Smart weekend’ destinations on the Indian travellers’ radar are Goa, Pondicherry, Coorg, Alleppey, Hampi, Udaipur, Manali, Nainital and Dharmshala among others; equally short-haul or visa friendly international destinations such as Singapore, Dubai, Abu Dhabi, Malaysia, Thailand, Bhutan, Nepal, Indonesia, Maldives, Mauritius, Hong Kong-Macau.
Experiential luxury travel on the rise
Experiential luxury travel has also grown by 15-20% and has expanded to include exotic destinations like Iceland, Kenya, Tasmania, Korea and Japan and along with eclectic experiences. A classic vintage car drive along the French Riviera or Ferrari self-drives in Maranello, Italy, private wine tasting experiences in South Africa, a private yachting/speedboat experience on Italy’s Lake Como, breakfast in a hot air balloon/private island dining in Australia, volcano caving tours in Iceland, top-of-the-line spa experiences in Switzerland and an uber-luxe Michelin restaurant chase in Europe, were observed to be amongst some of the new experiences defining the Indian HNI-UHNI segment. Luxury backpacking also displayed a strong demand from India’s luxury travellers.
Travel Loans
India’s growing appetite for travel is witnessing a 50-60% growth in travel loans; loans no longer being perceived as a taboo for travel. Thomas Cook India’s data has further highlighted a surge, especially from young travellers between the age group of 25–35 years, who believe in instant gratification. Thomas Cook India’s data indicates an average transaction of 20-25 loans per month for an average loan of Rs. 1 lakh. Some of the factors driving the demand are diverse offerings, ease/convenience and children-centricity, novelty and unique experiences along with social media, discounts and easy visa/visa-on-arrival facilities.
Travel wave shifts from India to Bharat
Thomas Cook India’s data reiterates a strong shift in source markets to Bharat’s regional Tier 2 and 3 cities/towns. While metro/mini-metro cities (such as Mumbai, New Delhi, Hyderabad, Bangalore, Ahmedabad and Chennai) continue to witness an increase in demand with 20% growth over last year, Tier 2 and 3 markets (Amritsar, Karnal, Guwahati, Ranchi, Aurangabad, Vishakapatnam, Hubli, Udaipur and Vijaywada) have showcased a high growth in demand upwards of 30%.
Speaking about the strong growth in summer holiday bookings, Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd., said, “While summer has always been a peak travel season, this year, we have noticed a significant growth in bookings of 22% as compared to the previous year. Amongst others, one of the key highlights of this season there has been a definitive increase in the range of traveller segments, each one unique and clear about what they seek from their holidays. Indians are no longer shying away from spending, with an increased demand observed for travel loans to fulfil their travel aspirations. A key highlight has been the shift from a saver’s economy to a spender’s economy with the rise in the number of vacations Indians take as a family each year. Combined with their willingness to explore unchartered territories, and a demand for immersive experiences, travel brands and services are being pushed to reinvent the wheel even during the peak season to capture consumer attention. This is a positive development not just for consumers, but the industry as a whole.”
“To help our customers plan a perfect summer holiday, this year Thomas Cook India launched over 100 road shows across metros and mini metros showcasing handpicked product offerings catering to the distinct audience in every source market,” he added.
Brands
Apple bites back: the $599 MacBook Neo is the cheapest Mac ever made
The tech giant unveils a budget laptop that packs a punch — and a lot of cheek
CALIFORNIA: Apple has never been shy about charging a premium. So when Cupertino rolls out a MacBook at $599 (approx. Rs 55,000) , it’s worth sitting up straight.
The MacBook Neo, unveiled Tuesday, is Apple’s most affordable laptop to date — undercutting its own MacBook Air and taking a sharp swipe at the budget PC market in one fell swoop. It starts at $499 for students, which, for a machine with Apple silicon inside, is frankly a steal.
At the heart of the Neo is the A18 Pro chip — the same muscle that powers the latest iPhones. Apple claims it is up to 50 per cent faster for everyday tasks than a rival PC running Intel’s Core Ultra 5, and three times quicker on on-device AI workloads. Fanless and featherweight at 2.7 pounds, it runs silently and promises up to 16 hours of battery life. Try doing that on a Chromebook.
The 13-inch liquid retina display clocks in at 2408-by-1506 resolution with 500 nits of brightness and support for billion colours — sharper and brighter, Apple says, than most rivals in this price band. It comes dressed in four colours: blush, indigo, silver, and a zesty new citrus, with matching keyboard shades to boot.
Connectivity is modest — two USB-C ports, a headphone jack, Wi-Fi 6E, and Bluetooth 6 — but this is a budget machine, not a pro workstation. The 1080p FaceTime camera, dual mics with directional beamforming, and Spatial Audio speakers round out a package that punches well above its weight class.
Apple senior vice-president of hardware engineering John Ternus alled it “a laptop only Apple could create.” That’s the kind of line that makes rivals wince — because, annoyingly, he might be right.
The Neo runs macOS Tahoe, with Apple Intelligence baked in for AI writing tools, live translation, and the sort of on-device smarts that keep user data away from the cloud. It also boasts 60 per cent recycled content — the highest of any Apple product — for those who like their bargains with a side of conscience.
For $599, Apple isn’t just selling a laptop. It’s selling an argument — that good design and real performance needn’t cost the earth. The PC industry had better have a decent comeback ready.
