MAM
This Father’s Day, brands tip their hats to Dads who know best
Mumbai: Dad-A son’s first hero, a daughter’s first love. They are the warm, enduring presence in one’s life who always have one’s back- even if he may not say so, in so many words. The guiding influencer, who many-a-times put our needs before their own. That’s the indefinable role fathers play in their children’s lives.
Needless to say, the intangible, most often unspoken bond that one shares with one’s father needs to be celebrated every day. But internationally, the third Sunday in June is what’s especially celebrated as Father’s Day every year-an occasion for the renewal of the love and gratitude we bear to our fathers.
This year, it falls on June 20. And as with every special day, we have brands celebrating fatherhood and raising a toast to the paternal bond with heart-tugging campaigns. So here goes for all the wonderful dads out there!
Mankind Pharma
‘This Father’s Day, the Pharma company’s Health OK strikes a chord with an emotional campaign, that shows how as we grow older, our relationship with our parents, especially with our father changes, in which so many things are left unexpressed. The film urges viewers to stop, think and help rebuild the lost bond with their fathers by communicating and expressing the unspoken words of shared love.#ExpressTheToughlove
VAIO
The laptop brand has come up with a beautiful video that depicts a father’s journey as the child grows – right from teaching a child the first school lessons to crucial business lessons. Dads are the invaluable force that pushes us to do better, live better, be better in whatever we aspire to be.
Mamypoko pants
The Diaper brand unveiled a new campaign ahead of Father’s Day titled #PapasWhoKnow, highlighting the fact that in today’s modern times, dads are trying to be equally involved in raising a child. Just as mothers are handling both work and households, fathers too contribute to the child’s overall growth and development. The short ad film, executed and conceptualised by Grapes Digital reinforces this fact by saying ‘Happy fathers day to all the papas who know as much as the mummas! ‘
CARS24
The e-commerce platform for pre-owned vehicles rolled out its latest campaign- Kyuki Papa Sab Jaante Hain- through a poetic video to show some love to the big man on Father’s Day. The video conceptualised by writer Amandeep Singh, directed by Namit Nath, and starring actor Varun Sharma talks about the underrated, unsaid bond sons share with their fathers.
Bombay Shaving Company
In a world overwhelmed with myriad product options across categories, it has become easy to find a quick gift for someone. But a gift must symbolize how one feels about the recipient, knows and cares about them. This is what the creative by Bombay Shaving Company aims to capture. The personalised gifting shows how well you know someone, and reflects the thought you have invested in to ensure the gift is something they will love and treasure and how thoughtful gifts strengthen the relationship between a father & child.
Prega News
During these trying times, it has become more important to stay connected with each other and celebrate such special occasions- more so for Dads who are always there for us. Prega news teamed up with actor Anushka Sharma, who talks about the unique role dads play in our lives in this short video and encourages each one of us to do something special for their fathers and make the day unforgettable for them.
And if you have your father next to you this Father’s Day, Streaming service Lionsgate Play has handpicked a few movies you can binge-watch with your old man, giving you all the more reason to spend quality time with him. Get some popcorn and cocktail ready to embark on a journey of laughter and emotions with the best of cinema curated by the platform.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
