MAM
This Deepawali, Vi invites Mumbaikars to brighten up the lives of the underprivileged
Mumbai: Deepawali, the Festival of Lights is associated with brightness, beauty and bounty. It is a time for families, friends and communities to come together and rejoice in the festive spirit. As Maximum City – Mumbai, gets bedecked for the occasion, India’s leading telecom operator Vi is embracing the spirit of inclusivity with a special initiative to spread cheer amongst the less privileged.
Vi’s recent campaign, Be Someone’s We showcases that even a small gesture is enough to make someone feel less left out, less lonely and cared for. Infusing the joy of giving during this festive period, Vi’s Deepawali initiative urges Mumbaikars to gift clothes, toys and books that can help bring joy and smiles to those who do not have the privilege of receiving Deepawali gifts.
Starting 8 November, select Vi stores in Mumbai will accept contributions of gently used or new clothes, toys and books. For the convenience of those who might be travelling or caught up with festive chores, Vi stores in Mumbai will continue to accept such contributions till 17 November. Vi has partnered with local NGOs in Mumbai who will undertake the task of distributing these items to the needy in their locations.
Extending his Deepawali greetings to the residents of Mumbai, Vodafone Idea cluster business head – Mumbai Sumit Agarwal said, “Mumbaikars celebrate all festivals with fervor and enthusiasm and Deepawali is the biggest annual festival. This Deepawali, we are following the cadence of Vi’s campaign, Be Someone’s We. In the midst of this auspicious time of sharing, caring and giving, Vi is requesting citizens to be thankful for their good fortune and do their bit for the less privileged, bring a little joy to their lives. Together, we can ensure that everyone has a truly Happy Deepawali and no one feels left out or lonely”.
In the true spirit of the city that embraces all who come here and enables them to thrive, Vi requests Mumbaikars to open their hearts and participate in the Be Someone’s We Deepawali initiative, in large numbers.
Be Someone’s We reflects the collective effort to extend the joy and warmth of Deepawali to those who may be deprived of it due to various circumstances. It underscores the commitment of Vi to share the spirit of togetherness and inclusivity with all members of society. Vi wishes everyone a safe and happy Deepawali!
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
