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ThinkROI wins browser Veera’s digital agency mandate
Mumbai: ThinkROI, a rapidly expanding data-driven digital media and creative agency, has announced its recent acquisition of the digital media mandate for Veera, India’s pioneering mobile-focused browser.
This partnership is set to help Veera with a new level of creative performance and visibility, employing the extensive power and reach of digital tools to scale the brand and create awareness around the need for safe browsing and data privacy safeguards against identity theft, financial fraud, and unauthorized access to sensitive information.
Founded by Arjun Ghose, Rahul Pagdipati, Aditya Julka, and Kanu Gupta and backed by marquee investors including Ayon Capital, COG Network, 6th Man Ventures, Folius Ventures, and iSeed Ventures, Veera, a ‘Made in India for India’ mobile-only internet browser has marked its entry into the competitive market with an eye on India’s over one billion smartphone users. It aims to provide an internet browsing solution tailored for the Indian audience, focusing on the critical aspects of speed and security. As India’s first mobile-focused browser, currently available exclusively on Android devices, Veera brings the full suite of features that desktop browsers offer, optimized for a seamless mobile experience.
ThinkROI stands as one of the fastest-growing agencies in the digital domain, offering a comprehensive range of services including creative, branding, performance marketing, SEO, and marketing technology. Led by an expert team comprising Rupinder Singh, Sarada Prasad, and Suraj Talaulikar, ThinkROI operates from its offices in Gurgaon, Mumbai, and Mysore, bringing on board key brands such as A23, Lotus Herbals, Ajmera Realty, Cricket.com and DivIHN.
ThinkROI chief business officer Rupinder Singh shared his vision for the collaboration: “We are honoured to play a key role in delivering a fast, safe, and private internet experience to over 1 billion smartphone users. Together, we embark on a journey to redefine digital connectivity in India, ensuring seamless and secure navigation for every user. This partnership is not just about technology; it is also about transforming the digital landscape and enhancing the mobile experience for millions. ThinkROI is committed to supporting Veera in creating a future where connectivity knows no bounds.”
ThinkROI chief growth officer Sarada Prasad stated, “I see great potential in using the power of digital media to take Veera to new heights. Together, we will redefine the digital landscape and create an unmatched user experience. This collaboration is not just about winning prizes; it is also about shaping the future of mobile browsing in India. Let the journey begin.”
Veera CEO & co-founder Arjun Ghose said, “At Veera, our mission extends beyond creating a mere browser – we aspire to craft an immersive and innovative browsing experience meticulously designed to cater to the diverse needs of the Indian audience. Recognizing that a browser serves as the gateway to the internet, our commitment lies in delivering a solution that goes beyond the ordinary, offering a seamless and personalized journey through the vast online landscape. Partnering with ThinkROI is a strategic move to amplify our reach and impact. This collaboration marks a significant step towards our vision of empowering every smartphone user in India with the best possible internet experience.”
Veera head-marketing Adityan Kayalakal added, “As we combine forces, our goal is not only to communicate the unique features of Veera but to establish it as an integral part of the digital lives of Indian users. Through innovative marketing strategies and compelling acquisition campaigns, we aim to get our audience to experience the Veera difference. This partnership signifies a new era for Veera, where we’re not just a browser but a trusted companion in the digital journey of every user.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
