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Thinkin’ Birds Communications bags digital media mandate for Royal Empire by MB Infra
Mumbai: Thinkin’ Birds Communications, a leading creative communications agency has bagged the digital media mandate for Royal Empire by MB Infra, a renowned real estate developer in Maharashtra. This strategic collaboration goes beyond traditional boundaries, encompassing brand identity, marcom design, and a seamless integration of offline and online strategies.
Under the media mandate, Thinkin’ Birds Communications will play a central role in shaping the brand identity and marcom design for Royal Empire. The agency’s responsibilities extend across both offline and online channels, ensuring a holistic approach to the brand’s communication strategy.
To ensure the message reaches the right audience, Thinkin’ Birds will implement a comprehensive digital marketing strategy, showcasing Royal Empire’s premium amenities and world-class facilities. The objective is to attract individuals who appreciate unparalleled luxury.
Backed by substantial investments, Royal Empire aims to set new standards in luxury living. Thinkin’ Birds is committed to translating this vision into a compelling narrative, capturing the essence of opulence, from exclusive penthouses to state-of-the-art facilities.
Commenting on this association, MB Infra founder & MD Amit Babaria said, “In today’s digital age, a robust online presence is key for business growth and profitability. That’s why we decided to partner with an agency capable of enhancing our brand in the online realm. Their successful track record with renowned real estate brands and proficiency in utilizing the latest technologies gives us confidence that they’ll deliver positive results for our company. We are optimistic about the positive impact they can make on our brand.”
Speaking about the win, Thinkin’Birds brand chief and founder Bhavik Mehta said, “We are thrilled to welcome another esteemed account into our portfolio. Prepared with innovative ideas, we aim to enhance its digital brand presence and assist in achieving its objectives. This presents a significant opportunity for us, and we anticipate an outstanding beginning to this partnership.”
This collaboration marks a significant milestone in luxury real estate, promising a visual and experiential journey that redefines opulent living.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
