Digital
ThinkAnalytics brings in Sky veteran Tony Mooney
NEW DELHI: ThinkAnalytics has appointed Sky veteran and data and analytics expert Tony Mooney as SVP, advertising. Tony will head up the firm’s ThinkAdvertising business, helping pay-TV and OTT providers maximise their ad inventory across broadcast and streamed TV and generate new revenue streams from advertisers running hyper-targeted campaigns.
Mooney has an unparalleled track record in the adtech and data and analytics space. From 2010-2017 he was MD, insight and decision science at Sky, where he developed its world-leading customer data and customer intelligence capabilities. Mooney and his 600-strong team supported the entire Sky business, from customer acquisition and retention through to product, content, and targeted and linear advertising. He also led the Sky IQ B2B business, providing advanced data capabilities for large advertisers.
On leaving Sky, Mooney set up DecisionBox to help multinational clients apply digital, analytics and decision science techniques to boost customer retention and acquisition, and grow revenues. Prior to this he held senior positions in data, analytics and CRM at Experian, Orange and Centrica.
Mooney joins ThinkAnalytics at a time when demand for addressable advertising is set to leap from total worldwide revenues of $15.6 billion in 2019 to $85.5 billion by 2025, according to Rethink TV.
“I joined the ThinkAnalytics team because I have known the company and its leading technology for many years and I can see the potential to help pay-TV and OTT providers of all sizes. Addressable advertising is about to go prime time as new solutions like ThinkAdvertising replicate the precision of hyper-targeted digital campaigns on TV screens, and offer an attractive alternative for advertisers concerned about the reputational and fraud risk in web campaigns,” ThinkAnalytics SVP – advertising Tony Mooney said.
“Tony’s pioneering work at Sky makes him the ideal person to advance our addressable advertising ambitions and help service providers unlock their treasure trove of subscriber data. His understanding of the complex and piecemeal nature of the adtech ecosystem will be invaluable as customers embark on their addressable advertising journey,” ThinkAnalytics chairman Eddie Young said.
ThinkAdvertising automatically generates consumer profiles at the individual viewer rather than household level. Its machine learning and AI extracts understanding using the behavioural and viewing data captured by the service provider that can be blended with third-party demographic data. Supported by ThinkAnalytics’ automated viewer personalisation and segmentation models, it avoids the need for service providers to rely solely on expensive and often out-of-date third-party consumer data or large internal data teams. Available as a standalone solution or as part of the ThinkAnalytics suite, the hyper-targeted solution is highly scalable, and can be easily integrated with adtech solutions.
ThinkAdvertising helps video service providers offer compelling propositions to a broader set of advertisers – from new and existing hyper-local and regional advertisers through to big brands. For established TV advertisers such as car manufacturers, they can now run one integrated campaign to advertise multiple sub-brands using highly segmented dynamic ad insertion.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
