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TheSmallBigIdea lands DHL Express digital mandate for Mumbai Indians
Mumbai: Independent full-service digital agency, TheSmallBigIdea, has partnered with DHL Express for their ongoing association with the Mumbai Indians. TheSmallBigIdea is responsible for managing DHL Express’ digital communications for the DHL x Mumbai Indians partnership in 2024. The global leader in logistics is the principal sponsor and official logistics service provider for the Mumbai Indians team.
Speaking on the partnership, TheSmallBigIdea CEO & co-founder Harikrishnan Pillai said, “Integrating brands with sport is always interesting. We decided to craft an engaging content piece, not pandering to the mainstream use of sports celebrities, which eventually resonates with audiences while staying true to the brand’s strengths. The insight driving this campaign was simple: let everyone excel in their respective fields. Whether it’s cricketers scoring runs or DHL excelling in logistics, our focus remained on highlighting expertise. We crafted a narrative showcasing cricket stars featuring in a DHL ad film. Emphasizing on the significance of leveraging individual strengths and capturing captivating behind-the-scenes dynamics between advertising pros and cricketers, we were able to celebrate excellence while staying true to what makes each entity exceptional.”
Known for its expertise in creating innovative and impactful digital campaigns, TheSmallBigIdea leveraged the DHL – Mumbai Indians partnership to craft captivating campaigns ‘ThatsMyGame’ and ‘DilSeIndianSpiritSeMumbaiIndians’. Both advertisements, conceptualized and executed by TheSmallBigIdea, aim to celebrate the spirit of cricket and showcase DHL Express’ commitment to delivering excellence both on and off the field. Through a series of creative social media pieces and engaging activations, the ads highlight DHL Express’ role as the official logistics partner of the Mumbai Indians featuring Hardik Pandya, Jasprit Bumrah and Ishan Kishan.
For DHL Express, the partnership with the Mumbai Indians is an opportunity to further strengthen its connection with Indian audiences, leveraging the nation’s love for cricket.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
