Brands
Thermocool turns up the heat with ‘Raid 2’ partnership starring Ajay Devgn across India
MUMBAI: This summer, it’s not just temperatures soaring-so is Thermocool’s brand game. Thermocool Home Appliances has teamed up with the upcoming Hindi cinema thriller Raid 2 in a star-powered collaboration featuring Ajay Devgn, aiming to blitz every screen and street corner across India.
Produced by T-Series and Panorama Studios, Raid 2 brings themes of courage and justice—values Thermocool claims to bottle into every appliance it sells.
“We are thrilled to be associated with Raid 2—a film that talks about courage, integrity, and doing the right thing. These are values that we at Thermocool highly admire and mirror in our products and brand philosophy”, said Thermocool Home Appliances Ltd director sales & marketing Tanuj Gupta.
The campaign is already firing on all cylinders—television ads, Youtube streams, social media blitzes, and giant hoardings have flooded tier one and tier two cities, making sure no thermostat-owning human misses the memo.
Gupta further noted, “This partnership also showcases our changing marketing strategy, which is centred around high-recall partnerships and more meaningful audience interaction”.
In-cinema branding, curated contests, and digital content are fuelling Thermocool’s ambitions to lock into the hearts (and homes) of India’s families, especially as the heatwave encourages shoppers to rethink their cooling solutions.
Devgn’s no-nonsense screen presence dovetails neatly with Thermocool’s promise of robust, value-based home products. With Raid 2 expected to have a wide national reach, the brand is banking on more than just box office success—it’s aiming for serious emotional connect and deeper market penetration.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
