MAM
The Weinstein Company in alliance with L’Oreal
MUMBAI: The Weinstein Company has announced a multi-year marketing alliance with beauty brand L’Oreal Paris.
This first ever long-term partnership between a motion
picture company and a major cosmetic brand is being established to further the natural association between the worlds of film and beauty. The strategic alliance will include product integrations as well as promotional support, with the co-hosting of premieres and special events such as Weinstein Company parties at the Golden Globes and Academy Awards. In addition, L’Oreal’s expert makeup and hair teams will support all promotion of Weinstein Company films.
The alliance has been kicked off with L’Oreal Paris’ sponsorship of Derailed the psychological thriller starring Jennifer Aniston and Clive Owen. As part of the partnership, L’Oreal will be the official exclusive beauty sponsor of all of The Weinstein Company and Dimension Films’ US theatrical premieres over the next two years, beginning in January 2006.
Harvey and Bob Weinstein issued a statement saying, “We are proud to be teaming up with L’Oreal and believe that this is just the beginning of a long and mutually beneficial relationship between our
companies.”
L’Oreal Paris president and GM Carol Hamilton says, “We are tremendously excited to enter into this alliance with The Weinstein Company. The film world is a great source of inspiration for L’Oreal Paris, and we’re thrilled to continue our tradition of working with
extraordinary talent. While it may seem to be an obvious relationship, especially in the marketing world of omnipresent integrations, this relationship will be truly ground-breaking in its scope and vision.”
Brands
Raj Cooling Systems names Bhagyashree ambassador for Kiozy+
New air purifier line targets urban pollution with premium design
MUMBAI: As pollution levels continue to cloud India’s major cities, Raj Cooling Systems Private Limited has unveiled Kiozy+, a premium air purifier range designed to bring cleaner air indoors. Adding a touch of stardust to the launch, the company has appointed Hindi cinema actress Bhagyashree as the brand ambassador for the new line.
Positioned at the intersection of wellness and lifestyle, Kiozy+ promises to do more than simply filter air. It aims to create refined, breathable spaces for modern homes and offices, especially in tier 1 cities where winter smog and airborne pollutants often reach worrying levels.
Raj Cooling Systems, known for its home appliance portfolio, says the new range reflects its continued push towards smart, health-focused innovations. Under the leadership of entrepreneur Kalpesh Manubhai Ramoliya, the company is expanding into products that blend technology with everyday comfort.
Air pollution remains a pressing concern in India’s largest urban centres, where dust, allergens and microscopic toxins can compromise respiratory health and disrupt daily life. Kiozy+ has been engineered to tackle these challenges head-on, using an advanced purification system to filter harmful particles and circulate cleaner air throughout indoor spaces.
“At Raj Cooling Systems, we believe clean air is a necessity, not a luxury,” said Ramoliya. “With Kiozy+, we want families and professionals to take charge of their indoor environment and safeguard their wellbeing. This launch reflects our commitment to innovation and quality that genuinely supports healthier living.”
Bhagyashree echoed the sentiment, highlighting the link between air quality and overall health. “Clean air has a direct impact on immunity and wellbeing,” she said. “Kiozy+ combines intelligent design with elegant aesthetics to create spaces that feel both comfortable and healthy. I am pleased to be associated with a brand that puts wellbeing first.”
With Kiozy+, Raj Cooling Systems is stepping firmly into the wellness-driven appliance segment. The message is simple: when the air outside feels heavy, the air inside does not have to be.
