MAM
The Weinstein Company in alliance with L’Oreal
MUMBAI: The Weinstein Company has announced a multi-year marketing alliance with beauty brand L’Oreal Paris.
This first ever long-term partnership between a motion
picture company and a major cosmetic brand is being established to further the natural association between the worlds of film and beauty. The strategic alliance will include product integrations as well as promotional support, with the co-hosting of premieres and special events such as Weinstein Company parties at the Golden Globes and Academy Awards. In addition, L’Oreal’s expert makeup and hair teams will support all promotion of Weinstein Company films.
The alliance has been kicked off with L’Oreal Paris’ sponsorship of Derailed the psychological thriller starring Jennifer Aniston and Clive Owen. As part of the partnership, L’Oreal will be the official exclusive beauty sponsor of all of The Weinstein Company and Dimension Films’ US theatrical premieres over the next two years, beginning in January 2006.
Harvey and Bob Weinstein issued a statement saying, “We are proud to be teaming up with L’Oreal and believe that this is just the beginning of a long and mutually beneficial relationship between our
companies.”
L’Oreal Paris president and GM Carol Hamilton says, “We are tremendously excited to enter into this alliance with The Weinstein Company. The film world is a great source of inspiration for L’Oreal Paris, and we’re thrilled to continue our tradition of working with
extraordinary talent. While it may seem to be an obvious relationship, especially in the marketing world of omnipresent integrations, this relationship will be truly ground-breaking in its scope and vision.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
