MAM
The verdict is out: Kids love Selfie with Bajrangi
MUMBAI: Cosmos-Maya’s Selfie With Bajrangi airing on Hungama TV is on its way to become the next big thing in kids’ animation. Given its consistently high ratings, trade is abuzz with reports of the show being touted as the next big thing.
Selfie with Bajrangi’s success can be attributed to the fact that it has the ability to speak to its target audience in a language and manner that the kids love and appreciate. The protagonist Ankush's life changes when he meets Bajrangi, the 7-year-old avatar of Hanuman, who no one but he can see. The show is modeled on kids’ day to day lives and it beautifully captures the nuances of Indian culture. Bajrangi does not just help his buddy Ankush with his day to day problems, he also inspires millions of kids who watch the show. He is a true friend and an angel figure to the viewers.
After its successful launch on Amazon Prime Video in Oct, 2017, the first half was launched on Hungama TV as a summer holiday attraction early this year. The kids have loved absolutely every aspect of the show
Now the second half has made the show an even bigger hit. It is now rubbing shoulders with the likes of Motu Patlu, another Cosmos-Maya IP. It began airing on Hungama TV 29 Sep, 2018 onwards and has been a category topper ever since. It has managed a 30% increase in average ratings in comparison to the first half!
Speaking on the development, Anish Mehta, CEO, Cosmos-Maya said “Selfie With Bajrangi is the first ever series to have little Hanuman as a buddy. Only Ankush can see Bajrangi. He is invisible to the rest of the world. This is a new idea which has worked. He is not out to save the world, rather he befriends Ankush and helps him with his day to day issues in a mundane setting. Both Bajrangi and Ankush are extremely loved by kids and families across markets.”
The show is currently airing across day-parts on Hungama TV and is available in Hindi – Tamil – Telugu.
Dheeraj Berry, SVP, Development & Current Projects, and creator of Selfie With Bajrangi said “The idea of having the revered figure in a slice of life, buddy comedy has worked wonders with young viewers. As a leading studio, our endeavor has always been to come up with novel ideas to create futuristic trends.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
