Brands
The Tribe Concepts ropes in Raashii Khanna as brand ambassador
Mumbai: Homegrown hair and skincare brand The Tribe Concepts has roped in actor Raashii Khanna as its brand ambassador.
“Khanna shares like-mindedness with the brand and is a perfect match in spreading the word for adopting a clean and conscious lifestyle,” said the brand in a statement.
“I came across The Tribe Concepts a while back and I have been in awe ever since! I love the fact that they make chemical-free, sustainable and vegan products that are highly effective. I also admire how their ethos remains the same inside and outside the box with plastic-free packaging, ethical sourcing and manufacturing practices,” the actor said.
Since its launch in 2019, The Tribe Concepts has launched many unique products and will continue persistent efforts in innovating conscious and sustainable hair and skincare essentials.
“We truly think that every choice we make on a daily basis has the ability to impact our ecosystem,” commented The Tribe Concepts founder and CEO Amritha Gaddam. “Along with delivering power-packed performances on screen, Raashii is a power-packed personality off-screen too. Through this like-minded synergy, we aim to create awareness around Ayurveda and the power of Indian ingredients.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
