Brands
The Sleep Company names Udhaya Shankar M as chief people officer
MUMBAI: The Sleep Company has appointed Udhaya Shankar M as its new chief human resources officer, strengthening its leadership bench as it scales operations across India.
With more than 17 years of HR leadership across retail and consumer brands, Shankar brings deep expertise in talent acquisition, employee engagement, capability building, rewards and HR analytics. He has led large-scale HR transformations, redesigned organisations and built high-performance cultures closely aligned with business growth.
Shankar joins from Metro Brands, where he most recently served as head – HR operations, playing a key role in upgrading HR systems and people processes across the company.
Welcoming the appointment, The Sleep Company co-founder Priyanka Salot, said Shankar’s execution-driven approach and technology-led HR experience would help build a future-ready workforce.
As CHRO, Shankar will steer the company’s people and culture agenda, with a sharp focus on strengthening the employer brand, nurturing next-generation talent and enhancing employee experience across stores, warehouses and corporate teams.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
