Brands
The Sleep Company appoints Hemal Jain as chief financial officer
Consumer sleep brand bets on profitability and rigour as growth accelerates
MUMBAI: The Sleep Company has hired Hemal Jain as chief financial officer, bringing in a seasoned finance leader as the mattress and sleep-solutions brand sharpens its push towards disciplined growth and profitability.
Jain arrives with more than 20 years’ experience cutting across FMCG, food tech, quick commerce, B2B enterprises and startup consulting. Her career spans senior roles at Hindustan Unilever and Eternal, where she worked closely with founders and CXOs, built large teams and steered firms through make-or-break growth phases.
She is known for helping businesses move from high cash burn to sustainable profitability, and for contributing to IPO and acquisition journeys—pairing strategic foresight with operational grit.
Jain frames finance as a front-seat function rather than a back-end scorekeeper. In her view, finance works best as a thinking partner from day one, shaping decisions, building resilient systems and creating long-term value.
“We are thrilled to welcome Hemal into The Sleep Company family,” said Priyanka Salot, co-founder, The Sleep Company. “As the company continues to grow, strong financial discipline and clear decision-making are essential. Hemal’s experience in building finance teams across large consumer and digital organisations, along with her ability to balance growth and control, will support The Sleep Company.”
The appointment comes as the company enters its next phase of expansion, with a sharper focus on financial architecture and scalable innovation.
In India’s crowded D2C landscape, where growth often outruns governance, The Sleep Company is signalling a clear intent: chase ambition, but count the cost. With Jain at the numbers desk, the message is simple—sleep well, but keep one eye on the balance sheet.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
