Brands
The Sleep Company appoints Hemal Jain as chief financial officer
Consumer sleep brand bets on profitability and rigour as growth accelerates
MUMBAI: The Sleep Company has hired Hemal Jain as chief financial officer, bringing in a seasoned finance leader as the mattress and sleep-solutions brand sharpens its push towards disciplined growth and profitability.
Jain arrives with more than 20 years’ experience cutting across FMCG, food tech, quick commerce, B2B enterprises and startup consulting. Her career spans senior roles at Hindustan Unilever and Eternal, where she worked closely with founders and CXOs, built large teams and steered firms through make-or-break growth phases.
She is known for helping businesses move from high cash burn to sustainable profitability, and for contributing to IPO and acquisition journeys—pairing strategic foresight with operational grit.
Jain frames finance as a front-seat function rather than a back-end scorekeeper. In her view, finance works best as a thinking partner from day one, shaping decisions, building resilient systems and creating long-term value.
“We are thrilled to welcome Hemal into The Sleep Company family,” said Priyanka Salot, co-founder, The Sleep Company. “As the company continues to grow, strong financial discipline and clear decision-making are essential. Hemal’s experience in building finance teams across large consumer and digital organisations, along with her ability to balance growth and control, will support The Sleep Company.”
The appointment comes as the company enters its next phase of expansion, with a sharper focus on financial architecture and scalable innovation.
In India’s crowded D2C landscape, where growth often outruns governance, The Sleep Company is signalling a clear intent: chase ambition, but count the cost. With Jain at the numbers desk, the message is simple—sleep well, but keep one eye on the balance sheet.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
