Brands
The Sleep Company appoints Hemal Jain as chief financial officer
Consumer sleep brand bets on profitability and rigour as growth accelerates
MUMBAI: The Sleep Company has hired Hemal Jain as chief financial officer, bringing in a seasoned finance leader as the mattress and sleep-solutions brand sharpens its push towards disciplined growth and profitability.
Jain arrives with more than 20 years’ experience cutting across FMCG, food tech, quick commerce, B2B enterprises and startup consulting. Her career spans senior roles at Hindustan Unilever and Eternal, where she worked closely with founders and CXOs, built large teams and steered firms through make-or-break growth phases.
She is known for helping businesses move from high cash burn to sustainable profitability, and for contributing to IPO and acquisition journeys—pairing strategic foresight with operational grit.
Jain frames finance as a front-seat function rather than a back-end scorekeeper. In her view, finance works best as a thinking partner from day one, shaping decisions, building resilient systems and creating long-term value.
“We are thrilled to welcome Hemal into The Sleep Company family,” said Priyanka Salot, co-founder, The Sleep Company. “As the company continues to grow, strong financial discipline and clear decision-making are essential. Hemal’s experience in building finance teams across large consumer and digital organisations, along with her ability to balance growth and control, will support The Sleep Company.”
The appointment comes as the company enters its next phase of expansion, with a sharper focus on financial architecture and scalable innovation.
In India’s crowded D2C landscape, where growth often outruns governance, The Sleep Company is signalling a clear intent: chase ambition, but count the cost. With Jain at the numbers desk, the message is simple—sleep well, but keep one eye on the balance sheet.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
