Brands
The Sleep Co flashes Rs 100 crore marketing purse
MUMBAI: The Sleep Co, India’s leading comfort-tech brand, has secured Rs 480 crores in Series D funding from ChrysCapital and 360 ONE Asset, two of the country’s most established private equity firms. The fresh capital will fuel aggressive expansion, manufacturing scale-up and a Rs 100-crore brand-building blitz as the company races to own India’s premium sleep market.
The Mumbai-based firm has hit a Rs 700-crore annual revenue run rate and notched 60 per cent year-on-year growth in FY25, having recently opened its 150th exclusive outlet. Since its last funding round, monthly revenues have doubled and headcount has swelled from 650 to over 1,500 employees—testament to surging demand for its patented SmartGrid technology.
Founded by husband-and-wife duo Priyanka Salot and Harshil Salot, The Sleep Co has morphed from a direct-to-consumer startup into an omnichannel juggernaut. Its offline stores now generate 70 per cent of total revenue through a “research online, purchase offline” strategy that blends digital discovery with immersive retail experiences.
The company’s 150th store doubles as a “Sleep Lab”, featuring pressure and heat mapping tests that pit SmartGrid products against traditional memory foam. Celebrity endorser Anil Kapoor fronts campaigns like “RIP Memory Foam” that position the brand as a lifestyle choice rather than a functional purchase.
The new funding will bankroll expanded manufacturing capacity, deeper penetration in metro and tier-1 cities, entry into adjacent comfort categories, and heavy R&D investment. The company aims to extend SmartGrid technology—originally developed for mattresses—across chairs, recliners, cushions and sofas.
“This fundraise powers the next phase of our journey to lead the comfort-tech revolution in India,” said co-founders Priyanka Salot and Harshil Salot. “We’re scaling faster, opening more stores, expanding capacity and doubling down on innovation to transform how India sits and sleeps.”
ChrysCapital director & consumer sector lead Rajiv Batra said the investment represents “a compelling opportunity to participate in India’s broader premiumisation wave” as consumers gravitate towards science-led, design-first products.
360 One Asset senior fund manager Chetan Naik called The Sleep Co “a category-defining brand” that’s “redefining comfort-tech through patented material innovation and omnichannel excellence.”
The company has previously raised Rs 13.4 crore in pre-Series A, Rs 177 crore in Series B from Premji Invest and Fireside Ventures, and Rs 184 crore in Series C funding. Avendus Capital advised on the latest transaction.
With strong fundamentals and a growing offline footprint, The Sleep Co is positioning itself to ride India’s wellness boom—transforming sleep from a low-involvement purchase into a premium lifestyle decision.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
