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The Script Room wins creative mandate for Vedantu
NEW DELHI: The Script Room, a fast-growing writers' hub wins the creative mandate for the upcoming campaign of Vedantu, a popular online education brand. Having successfully created over forty ad films in their first year of operations, across brands like Netflix, OYO, Chumbak, Beck’s Ice and Groww, The Script Room now gears up for an impactful campaign for Vedantu, an EduTech brand.
The Script Room co-founder Ayyappan Raj said, “We are super excited to work with Vedantu on their upcoming campaign. The entire process from briefing to discussing and deliberating the central idea was quite effortless and organic. One really nice thing about working with the team at Vedantu is the feedback, inputs – very high level of clarity, simple and supremely objective. We are extremely delighted to partner with them”.
Adding to Ayyappan, Ramsam said, “Our thinking was quite fundamental, it was all about figuring out the right landing of the message. I think what worked for us is the insightful approach and nuanced storytelling. I am personally very glad that the work that we presented for the first time is pretty much what we’re likely to put out in the mass media. A lovely bunch of films you’ll soon get to see”.
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Founded by Vamsi Krishna, Pulkit Jain and Anand Prakash in 2014, Vedantu, an EduTech outfit, currently provides LIVE online classes for Grade K-12 students, coding, and coaching for entrance exams such as IIT JEE for engineering and NEET for medical colleges.
Vedantu CMO Shivani Suri said “Vedantu envisions to transform the face of education in India. Our LIVE online learning platform, with some of India’s finest teachers, not only offers a very engaging and personalized learning journey but also ensures tangible learning outcomes for our students. Vedantu is in its early stages of building the brand and towards this endeavour we are happy to have partnered with The Script Room. We really liked the simple and fundamental way the team went about the brand thinking, communication approach & its creative manifestation and we look forward to crafting the next phase of the brand journey with their able support”.
The campaign is under production and will soon be rolled out across national media.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
