MAM
The right mat: Boosting performance and safety in wrestling and kabaddi
In contact sports such as wrestling and kabaddi, the playing surface plays a critical role in determining athlete safety, comfort, and performance. The mat not only cushions falls but also influences how athletes move, grip, and balance during high-intensity encounters. While both sports are contact-driven and demand immense physicality, they have distinct characteristics that shape how the mat interacts with the athletes.
Injury prevention and safety
The prevention of injuries is a paramount concern in both wrestling and kabaddi, given the physical intensity and frequent body contact involved in both sports. The right mat can significantly reduce the risk of injury by providing adequate cushioning to absorb the force of falls, tackles, and other impacts.
In wrestling mat must be soft enough for cushion falls yet firm enough to allow for proper improvement and grip. Wrestlers engage in intense grappling, throws and takedowns all of which put pressure on the body. Mats that are too firm may fail to absorb the impact effectively, leading to increased risk of concussions, joint injuries, and bruising. Conversely, mats that are too soft may cause instability, making it harder for athletes to maintain their balance, potentially increasing the risk of sprains and twists. Additionally, modern wrestling mats are often coated with antimicrobial substances to prevent infections, which are which are common in close-contact sports
Athlete comfort
Athlete comfort is another critical factor influenced by the mat choice in both wrestling and kabaddi. Comfort not only affects an athlete’s immediate experience but also their long-term performance by reducing fatigue and injury.
In wrestling, the mat’s ability to provide a stable yet cushioned surface is crucial for minimizing joint stress. Wrestlers spend significant time grappling on the ground, and a comfortable mat can reduce the wear and tear on their bodies. The material and thickness of the mat play a significant role in determining the level of comfort. High-density foam mats are often preferred for wrestling, as they provide both comfort and support, allowing athletes to perform at their best without experiencing undue fatigue from harsh landings or prolonged groundwork.
Similarly, in kabaddi, where athletes must make rapid sprints and execute tackles in a small playing area, the mat’s comfort is critical. A surface that is too hard can lead to discomfort, reducing the players’ ability to make explosive movements, while a surface that is too soft can make it difficult to change direction quickly, affecting agility. The transition from traditional mud surfaces to synthetic mats has led to a need for materials that minimize discomfort and reduce the impact on joints during fast-paced action. Properly designed mats can help reduce fatigue, enabling players to maintain high performance over longer durations.
Impact on performance
The type of mat used in wrestling and kabaddi can directly impact athletic performance. In athletic mats, the right amount of grip allows athletes to execute takedowns, throws, and holds with precision. If the mat is too slippery, it can result in failed techniques or unnecessary slips, hindering performance. Grip is especially important in wrestling where leverage and positioning are key to gaining an advantage over the opponent. The surface texture of the mat should allow wrestlers to move fluidly while providing the necessary traction to maintain stability during aggressive movement.
In kabaddi, mat design is equally important for performance. As the game involves rapid sprints, sudden directional changes, and quick tackles, the mat must provide adequate grip for the feet. This prevents slipping during crucial movements, allowing players to maintain balance and control. A good quality mat can enhance player agility, giving them the confidence to perform complex maneuvers without the fear of losing their footing. Furthermore, the elasticity of the mat can affect how a player rebound from tackles and how quickly they can regain their footing which is crucial in a game where speed is paramount.
The choice of mats in kabaddi and wrestling is more than just a matter of comfort it is integral to injury prevention, athlete well-being, and peak performance. In wrestling, mats that balance the softness and firmness reduce the risk of injury while promoting optimal movement and grip. Similarly in Kabaddi, modern mats have evolved to provide comfort, safety, and agility allowing athletes to perform at their best. As both sports continue to develop, innovations in mat technology will play an increasingly important role in enhancing athlete safety, comfort, and performance on the mat.
The article has been authored by Gravolite director Paras Maheshwari.
MAM
Boost Milkshake launches ‘The New Secret of Mahi Energy’ campaign with MS Dhoni
VML India crafts energetic tribute linking cricketing icon’s legacy to Gen Z fans.
MUMBAI: Boost Milkshake has found a fresh way to charge up its brand by plugging straight into the unbeatable energy of Mahendra Singh Dhoni and his millions of passionate fans. VML India has created an electrifying new campaign for Boost Milkshake titled ‘The New Secret of Mahi Energy’. The multi-channel, social-first campaign celebrates Dhoni’s enduring legacy of excellence, resilience, and drive, while cleverly positioning the ready-to-drink milkshake as the secret fuel behind “Thala’s” iconic Number 7 energy.
Designed specifically for Gen Z’s digital habits and love for authentic, shareable experiences, the month-long campaign blends cultural insight with high-impact creative execution. It features captivating out-of-home activations in Mumbai, Chennai and Guwahati, along with strong social-first initiatives amplified by authentic Dhoni fan pages and influencers, including superfan Saravanan Hari.
VML India managing partner for North Jaibeer Ahmad said, “Boost has always stood for the energy that fuels belief. Today, energy is not just physical, it’s emotional, collective, and contagious. Boost Milkshake taps into this new-age energy, fuelling the passion of a billion fans who power every moment of greatness.”
VML India, senior VP and executive creative directors Nakul Sharma and Tirtha Ghosh added, “MS Dhoni isn’t just a player in India, he’s a phenomenon. We turned fandom from a passive emotion into an active source of energy. The same energy that powers Mahi also lives within his fans.”
Hindustan Unilever Limited (HUL) head of brand building for lifestyle nutrition Shailee Chatrath Tyagi noted, “Boost is the OG of cricket culture. With the national launch of Boost Milkshake in ready-to-drink format, ‘The New Secret of Mahi Energy’ is a befitting tribute to the eternal equation of Mahi and his million fans.”
Timed perfectly with the ongoing IPL season, the campaign reinforces Boost Milkshake’s connection with a new generation while celebrating Dhoni’s legendary status as he once again dons the iconic Number 7 jersey.
In a country where cricket runs on emotion as much as skill, Boost has smartly shifted the narrative, the real secret of Mahi’s energy isn’t just inside the champion, it’s also inside the millions of fans cheering him on. And now, there’s a tasty milkshake to power that collective belief.
