MAM
The Q, Chtrbox launch integrated marketing platform BharatBox
Mumbai: Following the acquisition of Chtrbox by QYou Media Inc, The Q India and Chtrbox have together announced the launch of the integrated marketing platform, BharatBox.
BharatBox will focus on delivering content from India’s most popular non-metro creators across television and digital. Combining the strength and reach of The Q with Chtrbox’s data-driven and cost-effective solutions for building successful tier 2 and tier 3 targeted influencer-led campaigns, the marketing platform will empower brands to reach consumers in these markets, said the statement.
The platform will offer 360-degrees go-to-market customised solutions that are fully integrated across all distribution platforms. Services will include television advertisements, influencer-generated social media content, branded content, interactivity and surveys to seek real responses from consumers about new launches via influencers, and e-commerce integrations encouraging direct purchases from audiences, it added.
Speaking on the launch of BharatBox, The Q India, CEO – Simran Hoon, said, “We are thrilled with how quickly we have begun to integrate the power and strength of both companies. The excitement and interest from our brand partners to leverage these unique and combined strengths has us feeling very confident that BharatBox will be a hit out of the gates. Perhaps more importantly, we believe consumers will be thrilled with integrated and branded content that is entertaining, interactive, fun and socially involving as they move towards the purchase of a product or service.”
“With the power of social media and social commerce growing exponentially, we have seen tremendous success for our brand partners while taking their message to the tier 2 & 3 markets. We like to say 1 + 1 = 11 when we describe the power of our joining forces with QYou Media and specifically The Q India. This marks the beginning of the many ways that we believe we will both lead the market and capture the hearts and minds of what may just be the world’s largest new market for commerce and purchasing power, tier 2 & tier 3 India,” added Chtrbox CEO Pranay Swarup.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
