Account
The Minimalist wins Bloomberg Quint mandate
MUMBAI: The Minimalist, one of India’s fastest growing design agencies, recently bagged the creative mandate for Bloomberg Quint. As part of the mandate, The Minimalist’s responsibilities include Social Media and Digital Creative Services for Bloomberg Quint, which has pioneered a new form of digital journalism and storytelling for the mobile-first, social native consumer.
Talking about the new win, The Minimalist co-founder Sahil Vaidya said, “At The Minimalist we believe in a minimalistic approach to communication. With the objective of showcasing Bloomberg Quint as a premium news and financial portal, we worked on a strategy that was creative yet simple. We are excited to work with Bloomberg.”
Talking about this association, Bloomberg Quint business head Saket said, “The strategy presented by The Minimalist was completely in sync with our thinking and we felt an immediate connect with the team. We are eager to leverage their expertise on digital platforms and look forward to working with their young team.”
The Minimalist was started by a group of IIT Bombay graduates who started The Minimalist as a Facebook page to showcase their creativity. Their designs gradually went viral, reaching over 10 million people. Within a short span of time, the team won the Kyoorius Red Elephant, India’s foremost student design award.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
