MAM
The Mediaedge bags Tata Engineering AOR account
NEW DELHI: Consolidating its relations with country’s leading conglomerate, Tata Group of companies, the Young and Rubicam group media specialist The Mediaedge (TME) has bagged the media buying assignment of Tata Engineering. The account was previously handled by FCB Ulka. There was no pitch for the account.
Confirming the win, TME president Divya Gupta said:“Tata is one of the largest buying assignments in the country. Since we handle media buying of 23 companies of Tata Group, the Tata Engineering account was a natural progression. It is also testimonial of the fact that we have delivered to the client in an increasingly complicated and dynamic environment.”
“It’s a sizable new account,” was what Gupta had to say on the Tata Engineering win. Tata Group had consolidated its media buying operations under `Group Synergy Project’ by appointing TME as its AOR in September 2001.
“Ours is the fastest growing media company in the country. In a rapidly changing media environment, clients are looking for media specialists who are accountable and can deliver the results. And TME believes in ensuring its clients this edge in the marketplace,” adds Gupta.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
