MAM
The Media Nanny and Circulate to establish Riyadh office in 2025
Mumbai: The Media Nanny, an internationally acclaimed creative communications and PR agency, and Circulate, an award-winning digital agency, have announced a strategic partnership to open a new office in Riyadh, Saudi Arabia, in 2025. This expansion will establish Riyadh as a regional hub for the agencies, allowing them to extend their expertise in the Middle East and North Africa (MENA) region and offer an agile alternative to larger incumbent agency models.
As both agencies deepen their global reach, this new office complements The Media Nanny’s headquarters in Amsterdam and Circulate’s existing offices in Dublin and Lisbon. Known for a high-profile client list including names like Mochakk, Gianluca Vacchi, Porsche, and Audemars Piguet, The Media Nanny seeks to cement its influence in the growing MENA market. Similarly, Circulate—renowned for clients like Circoloco, Oliver Heldens, and Jägermeister—aims to bring its music and culture expertise to the heart of Riyadh’s burgeoning entertainment scene.
The Media Nanny and Circulate have previously collaborated on major events in Saudi Arabia and the UAE, including the MDLBEAST Soundstorm Festival and XP Music Futures conference. This partnership is a natural evolution of their work, enabling them to offer an integrated 360-degree approach to clients. “We’ve seen firsthand the incredible growth of creative industries in the MENA region. These industries need independent, flexible agency partners who truly understand the region, the new-built ecosystems, and its culture, as well as the global marketing landscape,” said Circulate co-founder, David De Valera.
Both agencies have played significant roles in launching and growing MDLBEAST, a leading Saudi entertainment company known for large-scale events such as the Soundstorm Festival. The Media Nanny’s contributions extend to supporting the PR efforts for high-profile initiatives, including the Formula 1 Saudi Arabian Grand Prix and Alicia Keys’ Women to Women campaign, fostering the dynamic sports and entertainment culture in the region.
The Media Nanny, founder & CEO, José Woldring-Walker, expressed enthusiasm for the expansion: “From the first time I set foot on the ground, I’ve felt extremely welcome and inspired by the Kingdom. We have built a strong track record thanks to the trust from our clients and the successful global campaigns we’ve run with them over the last four years. It’s a priority for us to continue demonstrating our knowledge and expertise by supporting clients who are leading innovation across Saudi Arabia and the MENA region. I believe there is no better city than Riyadh to establish ourselves to service new and existing clients.”
Circulate’s co-founder, Marcus O’Sullivan, highlighted the unique synergy of the partnership: “Our collaboration with The Media Nanny enables us to use our global music networks and experience to the benefit of our partners. Combined with that, our intention is to attract the very best regional talent to work alongside our existing teams. This will be an unparalleled creative launchpad in the Middle East.”
With Riyadh as their latest base, The Media Nanny and Circulate are set to provide clients with enhanced on-the-ground support, helping them navigate the evolving cultural and entertainment landscape of Saudi Arabia and the wider MENA region. This expansion positions the agencies as leading creative forces in Saudi Arabia and beyond.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
