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The Mavericks India wins integrated PR mandate for Zepto
Mumbai: Integrated marketing communications advisory The Mavericks India has won the integrated PR mandate for grocery delivery app, Zepto. The mandate includes strategic media outreach, social media strategy and management for the brand, in addition integrated PR campaign planning and execution.
Founded by two 19-year-old Stanford dropouts Aadit Palicha and Kaivalya Vohra, the company recently announced a fundraise of $60 million led by Glade Brook Capital with participation from Y Combinator and others.
“Q-Commerce has the potential to disrupt India’s e-commerce sector, and its spectacular growth provides an opportunity for Zepto to leverage its competitive edge over incumbents. The Zepto promise is simple – consistency, precision, and speed, all jam-packed into one platform that ultimately delivers the speediest customer delight, in just 10 minutes,” Zepto founder and CEO Aadit Palicha said. “The Mavericks India has initiated our corporate campaign across the country on a high note with our fundraise announcement and we are confident that their expertise will help us further deepen our brand positioning with a perfect and creative blend of communication modalities.”
On winning the mandate, The Mavericks founder & CEO Chetan Mahajan said, “Zepto’s model has the potential to change the way India shops forever, and we are excited to partner the brand in delivering their promise to every household in the country.”
“The synergies of our young, dynamic, and agile team match that of Zepto’s, which is looking for aggressive growth riding on the massive Q-commerce wave the country is currently experiencing. We are confident that together we will fuel Zepto’s ambitions of becoming India’s fastest unicorn,” he added.
Zepto is expanding across Mumbai, Bengaluru and Delhi-NCR and will be launching in key areas across Hyderabad, Chennai, Pune and Kolkata in the next 30 days, said the statement.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
