Account
The Marcom Avenue wins integrated marketing mandate for Vertel Digital
MUMBAI: The Marcom Avenue is a data-driven integrated marketing agency that has been appointed to lead the integrated marketing communications for Vertel Digital, India’s leading provider of wireless-radio communication equipment.
During the tenure, The Marcom Avenue will be responsible for all the ideation, planning, execution and implementation of Vertel’s integrated marketing communications. The account will be managed and supervised from The Marcom Avenue’s Gurugram office.
Vertel Digital commercial market manager Sonal Chopra said, “We have been looking for an integrated marketing communications partner to magnify our digital presence and The Marcom Avenue was able to exhibit their potential in taking our brand to the next level. They have a keen interest in our brand and business and have been able to demonstrate the same with their preliminary strategies. We look forward to working with them.”
The Marcom Avenue director Divanshi Gupta, on winning the account, said, “Vertel Digital is a number one brand in the field of radio communication and it is our utmost honour to have got the opportunity to be associated with them. The Marcom Avenue team is highly excited to take on the challenge of enhancing Vertel’s communication across digital platforms. We are motivated to craft a stellar success IMC story for their brand in this dynamic market.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
