Brands
The Kind Citizen announces new brand identity created by Chimp&z Inc
Mumbai: Mumbai-headquartered digital marketing agency, Chimp&z Inc, has lent its creative expertise to a rebranding initiative for a non-profit organization, The Kind Citizen (TKC). As part of this one-time collaboration, Chimp&z Inc has redesigned TKC’s logo and provided essential brand guidelines, reinforcing the agency’s commitment to social responsibility and supporting initiatives that drive positive change. These tailored brand guidelines ensure TKC’s alignment with the ever-evolving digital landscape and guarantee an impactful and resonant presence, fostering an organization’s consistent and compelling brand identity.
The Kind Citizen (TKC) is an organization that is transforming the landscape of social impact by seamlessly connecting NGOs, corporations, and humans for collaborative efforts. The essence of the brand is built on the principles of kindness, connection, and positive change, which are reflected in the new logo created by the agency. Non-profits can post opportunities on TKC’s platform, specifying the needed skills, time commitments, timelines, and a minimal & optional volunteer stipend. Corporations, facing challenges in aligning with the right NGOs for their CSR goals, benefit from TKC’s curated volunteering options, with end-to-end management provided by the platform. Volunteers, often constrained by the demands of full-time jobs, find flexibility and purpose through TKC’s offerings, complete with e-certifications and tailor-made profiles. Chimp&z Inc’s recent creative contribution further amplifies TKC’s reach, reinforcing the platform’s commitment to creating a harmonious ecosystem for collective progress.
Chimp&z Inc CEO and co-founder Angad Singh Manchanda expressed his enthusiasm for the collaboration, stating, “When we first spoke to Dolly Aswani, we knew we needed to create a logo that needed to have a ‘lot of heart’ in it. Dolly’s compassion and enthusiasm for giving back to the community have been reflected upon when we were creating the branding for the same. Team Chimp&z Inc loved working on this project as this wasn’t just another branding project, it reflected our dedication to supporting initiatives that make a difference. By enhancing TKC’s brand, we aim to contribute to their mission of fostering impactful collaborations and positive change in the community.”
The Kind Citizen founder Dolly Aswani commented on the collaboration, saying, “TKC’s first interaction with Chimp&z Inc’s team was the perfect combination of compassion with professionalism. In all our conversations with the team involving Angad, Vishakha, Modini & Sean, we felt the team wanted to capture TKC’s true essence in the new logo & branding. The newly crafted brand guidelines enhance our digital presence and strategically position the organization for better connectivity with its audience. TKC’s refreshed logo and branding now embody our mission, uniting the three pillars with kindness at the core, fostering connections, and amplifying the impact of our community-driven initiatives. Together, we built a positive force for change with like-minded individuals and corporations.”
Brands
Dunkin’ Donuts to exit India as Jubilant FoodWorks ends 15-year franchise deal
The quick service restaurant giant is ending a 15-year franchise partnership with the American doughnut chain, even as it renews its Domino’s agreement for another 15 years
NOIDA: Dunkin’ is done in India. Jubilant FoodWorks Ltd, the country’s leading quick service restaurant operator, has decided not to renew its franchise agreement with the American coffee and doughnut chain, and will wind down its Indian stores in a phased manner before December 31, 2026, bringing a 15-year partnership to a quiet, loss-laden close.
The decision, approved by JFL’s board on March 30, 2026, ends a relationship that began with a Multiple Unit Development Franchise Agreement signed on February 24, 2011. JFL will now evaluate and undertake what it described in a regulatory filing as the “rationalisation and/or cessation of certain operations and/or sale, transfer or disposal of assets and/or assignment or transfer of franchise rights,” all in consultation with Dunkin’s brand owners and strictly within the terms of the original agreement.
The numbers tell the story bluntly. In the financial year 2024-25, Dunkin’ India posted a revenue of Rs 37 crore against a loss of Rs 19 crore — a haemorrhage that was always going to test the patience of a parent company recording revenues of Rs 6,104 crore and a profit of Rs 194 crore in the same period. Doughnuts, it turns out, were never going to move the needle.
The contrast with JFL’s handling of its other marquee franchise could hardly be sharper. Even as it walks away from Dunkin’, the company has just doubled down on Domino’s, signing a fresh Master Franchise Agreement on March 31, 2026, granting it exclusive rights to develop and operate Domino’s Pizza stores in India for 15 years, with an option to renew for a further 10.
JFL, incorporated in 1995 and promoted by the Bharatia family, operates a network of more than 3,500 stores across six markets — India, Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia. Its portfolio includes Domino’s and Popeyes on the global side, and two home-grown brands: Hong’s Kitchen and COFFY, a café brand in Turkey.
For Dunkin’, India was always a stretch. The brand never quite cracked the cultural code in a market where filter coffee and chai command fierce loyalty and where the doughnut remains, at best, an occasional indulgence rather than a daily habit. Fifteen years, mounting losses and a parent with better things to spend its capital on was always going to be a difficult equation to solve.
The doughnut has had its last day. The pizza, however, is staying.
