MAM
The Hershey Company names Luigi Mirri general manager, India alongside APAC role
Mumbai: The Hershey Company, a leading global snacking company and the largest producer of quality chocolates in North America, announced the appointment of Luigi Mirri as general manager, India effective 1 January 2024. Currently serving as the general manager of APAC, Luigi will expand his responsibilities to include India.
In his current role as general manager for the Asia-Pacific (APAC) regions, he keeps his team focused on consumers and customers and smoothly integrated multiple business units into a cohesive region. Notably, he spearheaded the expansion of the brand footprint in critical markets, such as Australia, fostered a strong relationship with 7-Eleven convenience stores, played a pivotal role in fostering stability in Hershey Korea and set Hershey Philippines and Thailand on a multi-year double-digit growth trajectory. Prior to joining The Hershey Company five years ago, Luigi was based in India with another confection company where he held key leadership positions and dedicated substantial time to business operations.
The Hershey Company president, International Rohit Grover said, “Both India and APAC play crucial roles in shaping our company’s future. Our business in India, in particular, is growing, and a strategically important market for the future. Luigi’s outstanding track record in steering growth for large enterprises, driving profitability, and turnarounds, will guide his leadership as we continue to tap our desired growth and unlock new potential.”
Commenting on his appointment, Hershey India and APAC general manager Luigi Mirri said, “I’m looking forward to embracing my new role and the opportunity it brings, including my return to India. I am excited to contribute to the broader transformation goals and growth of our company. India is a key focus for Hershey, bringing moments of goodness to our consumers with fantastic products and our commitment to talent development and leadership building. I’m excited about the prospect of collaborating with the talented team here to make an impact for the company and our people.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
