Ad Campaigns
The Healthy Binge, Zepto & Times Prime team up for ‘Azadi ka Swad’ this Independence Day
Mumbai: Times Prime, a digital membership program, is excited to announce its special Independence Day campaign, ‘Azaadi ka Swaad’, in partnership with Zepto and The Healthy Binge. This exclusive initiative promises to deliver the spirit of festivity and health to homes across Bangalore.
The Times Prime ‘Azaadi ka Swaad’ campaign gives Zepto Pass customers a chance to receive a complimentary pack of snacks, exclusively curated by Times Prime and The Healthy Binge, on orders above Rs 299.
This year’s campaign aims to evoke the nostalgic joy of Independence Day while embracing contemporary health trends. By distributing these specially curated gifts, Times Prime is celebrating the diversity and unity that make India unique.
Times Prime business head and founder Harshita Singh expressed her excitement for the campaign: “As we celebrate India’s 78th Independence Day, we are thrilled to launch Times Prime ‘Azaadi ka Swaad’ in Bangalore. This campaign showcases our commitment to delivering exceptional experiences and promoting wellness. Partnering with Zepto’s rapid delivery service and The Healthy Binge’s nutritious snacks, we’re offering a festive yet health-conscious experience.”
The Healthy Binge co-founder Karan Korke remarked: “We’re delighted to join Times Prime ‘Azaadi ka Swaad’. Our commitment to quality and innovation aligns perfectly with this campaign, which celebrates India’s diverse tastes and the spirit of independence. The Healthy Binge is excited to contribute to the happiness and health of families in Bangalore with a range of baked chips made with millets like ragi and jowar”
Zepto Chief Business Officer Devendra Meel commented: At Zepto, we are essentially delivering happiness in 10 minutes. Collaborating with Times Prime on ‘Azaadi ka Swaad’ allows us to extend that joy nationwide, delivering not just products, but a piece of India’s rich heritage and celebration to millions of homes – in just 10 minutes!
This Independence Day, experience the perfect mix of health and convenience with The Healthy Binge’s millet-based snacks delivered by Zepto, courtesy of Times Prime’s ‘Azadi ka Swad’ campaign.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
