MAM
The Group M and Mindshare Edge
It was in November 2001 that Mindshare was christened, calling itelf the ‘House of Media’. In its second year, Mindshare figured that to up the game further, it had to widen its scope as a media agency by growing its ‘house of media’ offering. And hence came into being the series of specialized units, the exploration of some serious talent and the development of sound backend infrastructure.
Over the last three and a half years, Mindshare has grown at a swift pace. Undoubtedly, despite Mindshare’s rich inheritance, the agency has burnt the midnight oil to grab and navigate its destiny in the Indian market. From being the media departments of O&M & JWT, Mindshare managed to have separate contracts, exclusive arrangements with its clients and its own P&L. As of today, Mindshare boasts of a high majority of its business via media-only contracts.
Post that, by the virtue of the agency’s size, there came a need to open more shops to handle conflicting businesses, which led to the birth of Maximize – now called Maxus. With WPP’s acquisition of Cordiant, Zenith (Bates’ media arm) came into the fold. Another agency that WPP owned was called Mediaedge:cia (MEC) which came through a past acquisition. After WPP’s take over of Zenith, Group M could not retain Zenith’s name in India due to contractual agreements. And hence Zenith in India was formed as MEC.
That apart, WPP’s recent acquisition of Grey Worldwide saw Mediacom (Grey’s buying arm) also come into Group M’s fold. Mediacom, which is currently not under the control of WPP, will come into the Group M fold in 2006.
Group M has several divisions under its umbrella, offering services related to almost every aspect of the communications space. Among these are Broadmind (headed by M.Suku), ATG (headed by Balasubramnium), the CTG (headed by Lakshmi Narasimhan), and D’Mart. These cover the digital, direct, retail, infilm branding, volume purchases of free commercial time and print space, and what have you.
The WPP media agencies can dip into this pool of services and meet any client need – if and when it arises. A crucial cutting edge advantage which other agencies would do anything to possess.
Digital
Galleri5 launches India’s first AI cinema OS at India AI Summit
Collective Artists Network unveils end-to-end production platform powering Mahabharat series and Hanuman teaser.
MUMBAI: India’s cinema just got an AI operating system upgrade because why settle for tools when you can have a full production command centre? Collective Artists Network and Galleri5 today unveiled Galleri5 AI Studio at the India AI Impact Summit in New Delhi, billing it as the country’s first cinema-native production technology platform. Launched on 20 February 2026, the system acts as an end-to-end orchestration layer for film and television, integrating generative AI, LoRA-driven character architecture, controlled shot pipelines, 3D/VFX tools, lip-sync, upscaling, quality control, and delivery, all tuned for theatrical and broadcast standards.
Unlike piecemeal AI tools, Galleri5 controls the entire stack from script and world-building to final master output. Filmmakers retain creative authorship, continuity, and IP security while slashing timelines from years to months.
The platform is already in live use at scale. Mahabharat: Ek Dharmayudh, an AI-powered series produced under Collective’s Historyverse banner, is airing on Star Plus and streaming on JioHotstar, ranking among the top-watched shows in its slot. Meanwhile, Chiranjeevi Hanuman – The Eternal (produced by Star Studios 18) dropped its teaser on IMAX screens, leveraging Galleri5’s infrastructure for the visuals.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “For India to lead in the next era of storytelling, we have to think beyond tools and start building systems. This is about putting durable production infrastructure in place so creators can dream bigger, producers can execute faster, and our stories can travel further.”
Galleri5 partner at Collective and CEO Rahul Regulapati added, “Cinema requires precision, repeatability, and control. Off-the-shelf AI doesn’t solve that. Orchestration does. We built an operating system where technology bends to filmmaking, not the other way around.”
Under Historyverse, Collective Studios is developing a slate including Hanuman, Krishna, Shiva, and Shivaji blending advanced AI systems with traditional craft. The summit session featured directors from Hanuman, Krishna, and Shiva alongside Collective leaders, diving into real-world case studies: what delivers on screen, what glitches, and how production economics are shifting.
At a summit packed with global tech brass and policymakers, Galleri5 stakes a bold claim, cinema’s future belongs to integrated systems, not isolated gadgets and India is building one right now. Whether you’re a filmmaker eyeing faster workflows or just curious about AI remaking epics, this OS could be the script-flip the industry didn’t see coming.
