Brands
The Good Media Co ropes in Alice Peter as head of content at MissMalini
Mumbai: India’s largest digital lifestyle-media network Good Media Co (part of the Good Glamm Group) has appointed Alice Peter as content head at MissMalini.
Peter’s role entails overseeing all content at MissMalini, as well as managing the growth of its social media platforms and website to further solidify MissMalini’s position as the ultimate Bollywood platform, providing diverse content to a wide-ranging audience.
In addition to managing MissMalini, she will work alongside heads of content of POPxo, ScoopWhoop, Tweak and BabyChakra platforms to scale the overall reach and engagement of Good Media Co.
With a career spanning over 13 years in digital media and entertainment, Peter brings with her a wealth of experience to MissMalini. Prior to this, Peter has held key positions at renowned media organizations including Hungama Digital Media Entertainment. Times Group, Magna Publishing, and Rajshri Entertainment.
Good Glamm Group group co-founder & Good Media Co. CEO Priyanka Gill said, “We are delighted to welcome Alice on board, as her extensive content experience and strategic acumen will play a significant role in driving MissMalini’s growth. We have full confidence that her expertise will be a valuable asset to our team and help us maintain our position as an industry pioneer in the entertainment sector.”
“MissMalini has been the leading platform for all things Bollywood for more than a decade now and I am super excited to join as the content head for MissMalini. The aim is to continue to build MissMalini as your one-stop solution for all things Bollywood and foster growth in all the verticals with the ever-evolving and booming digital world. I am looking forward to working with the brilliant teams across the group and hope my expertise will help the teams surpass their goals.” says Peter.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
