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The first ‘Made in India’ Baleno launched in Japan
MUMBAI: The ‘Made in India’ Baleno was launched in Japan today by the Suzuki Motor Corporation, parent company of Maruti Suzuki India Limited which had launched the model in India..
Baleno, first exhibited at the Frankfurt Motor Show in September 2015, was launched in India on 26 October 2016. Baleno is manufactured only in India at Maruti Suzuki’s Manesar facility in Haryana. Since its launch, Maruti Suzuki has sold over 38,000 units of Baleno cars in the domestic market. Baleno will be exported to more than 100 countries.
On the occasion of the launch ceremony in Tokyo today, Indian Ambassador to Japan Sujan R. Chinoy said, “Maruti Suzuki exports to over 125 countries including those in Europe, which is proof of their quality. The model being launched today, the Baleno, is a state-of-the-art car developed and manufactured in India through Suzuki’s excellence. It will be exported to 100 global markets including Japan. I am confident that the Baleno will prove to be a huge success in Japan. I wish the launch complete success.”
Suzuki MD and CEO Kenichi Ayukawa added, “A landmark moment like this is a true testimony to the success of the Indian Government’s ‘Make in India’ campaign. Launch of the ‘Made in India’ Baleno in Japan is a proud moment for all of us. This reaffirms Maruti Suzuki’s manufacturing potential and growing importance of Maruti Suzuki India Limited in Suzuki Motor Corporation’s global business strategies. I am confident our Baleno would be well accepted by Japanese customers as well.”
Baleno is a harmonious combination of “Liquid Flow” styling, performance achieved through ground-breaking technologies, and packaging. Baleno’s design, spacious interiors, features and Suzuki’s latest technologies make it the ideal compact hatchback.
Fine-tuned over repeated test runs, Baleno offers a driving experience achieved by pursuit of the best balance between nimble performance and refined riding comfort.
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ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
