Brands
The Body Shop India joins ONDC Network
Mumbai: The Body Shop, a British-born international ethical beauty brand on a quest for social and environmental justice, has officially joined the Open Network for Digital Commerce (ONDC) Network through Shopalyst’s plugin. This is a significant move between ONDC and The Body Shop to add 100% VEGAN product formulations and ethically sourced Skincare, Bodycare, Haircare and Make-up to join the expansive ‘Open Network’.
The Body Shop India, one of the largest beauty retailers since 2006 has a strong retail presence with 200 stores and reaching 15000+ pincodes via the ecommerce channels and new digital experiences. The new ground-breaking development enables The Body Shop to showcase its catalogue across a rapidly expanding network, allowing consumers to explore and transact easily. Also, this gives an opportunity to the buyers choose from an entire selection of ethical products available through any app on the network – all within a single, unified app or website.
The Body Shop Asia South VP – retail & operations Vishal Chaturvedi said, “We are thrilled to be one of the first international beauty and skincare brands in India to join the ONDC Network. As a brand that is always looking to innovate and disrupt the market, joining the ONDC Network is a great move for us. With ONDC Network, we can widen our reach, be easily accessible to consumers across the country, and provide them with a simply great experience at affordable prices.”
This move is strategically aligned with The Body Shop’s vision to expand its presence across the country and make ethical, sustainable and vegan beauty products accessible to a wider audience. Furthermore, by adopting the ONDC Protocol, The Body Shop intends to create multiple consumer touchpoints, providing an enhanced and simplified shopping experience for all consumers alike.
ONDC MD & CEO T Koshy said, “As the ONDC Network charts its course towards creating a transparent e-commerce ecosystem that champions equal opportunities for all, we are elated to have The Body Shop join the Network. This not only signifies a significant stride for The Body Shop but also sets a pioneering precedent for the beauty industry at large.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
