Brands
The Bear House onboards Kapture CX to streamline customer support
Mumbai: The Bear House, a menswear brand turned e-commerce success, has recently adopted Kapture CX, a Gen AI-powered customer support automation platform. The brand intends to utilise Kapture’s omnichannel capabilities, user-friendly interface, and efficient ticket management to enhance customer experience.
The Bear House has redefined menswear essentials by combining premium quality with urban luxe aesthetics. In 2023-2024, the brand achieved 175 per cent sales growth. To support this growth, The Bear House integrated Kapture CX to address issues with its previous third-party support system, such as limited access, low visibility into past tickets and customer history, and inefficient operations.
Delighted with the integration, The Bear House co-founder Harsh Somaiya said, “At The Bear House, our commitment has always been to provide exceptional experiences to our customers, both through our products and our service. By partnering with Kapture CX, we’re taking a significant step forward in ensuring that our customer support is as elevated and seamless as our brand. The intuitive design and robust capabilities of Kapture CX will allow us to better manage our customer interactions, ensuring that every query is handled with the attention and efficiency it deserves. We’re excited about the positive impact this will have on our customer relationships and our continued growth.”
As The Bear House moves on an international and domestic expansion spree, it will continue to witness a surge in customer interactions, queries and concerns across multiple touchpoints. Kapture CX’s intuitive user interface can prove to be a game-changer in enhancing its usability significantly as compared to other conventional support systems.
Kapture CX CRO Gaurav Juneja commented, “We’re proud to add The Bear House, a fast-growing brand, to our portfolio of successful retail and eCommerce partnerships. Our experience in transforming customer support for leading brands enabled us to streamline and automate their operations with unmatched speed. What typically takes 30 days or more, we accomplished in less than a week—setting a new gold standard and exceeding their expectations. We deeply value their trust and are committed to delivering an exceptional experience that supports their continued growth.”
The Bear House, receiving customer feedback and queries through various channels, recognized the need for an automated support system with strong omnichannel capabilities, covering social media, inbound communications, and other channels, all managed from a unified dashboard.
Additionally, Kapture CX simplifies the ticket management process, which prompted The Bear House to switch from its third-party support system. Its user-friendly interface also eases the training of new agents, enabling faster onboarding and adaptation.
Focused on innovating the menswear category while considering customer lifestyles and needs, The Bear House has benefited from Kapture CX’s efficient implementation process, which included robust support and personalised demonstrations, leading to a highly satisfactory outcome.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
